cafecup.com unethical, dishonest, deceptive, rip-off, Internet

I am in total agreement with the others on this site who have complained about Cafe Cup.  I wrote the following email to this crooked company.  I would strongly advise anyone reading this review not get suckered into purchasing their product.

"I saw your ad on TV this evening advertising your product for only $10.99 +.  Well, I thought you had a great idea, so I went on line to order it.  Your first screen shows just like the TV ad, second screen asks for personal information & credit card, third screen says "thank you, blaa, blaa, blaa.  You cannot imagine my surprise when I saw an invoice for 2 sets  of Cafe Cups @ $37.96 per set + another deluxe set for $37.96 for a grand total of $113.88!

This is not what you advertised and I want to cancel this order NOW! I deem it highly unethical and dishonest to commit someone to a purchase before allowing them to review the final cost. Cancel this order now!!!"

ps/ This "company" should be shut down.