Report: #1223781

Complaint Review: Cerberus Generale - London Other

  • Submitted:
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  • Reported By: REITDD — Los Angeles California USA
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  • Cerberus Generale 145-157 ST JOHN STREET London, Other United Kingdom

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Over the past year various business contacts of mine have encountered a gentleman known as "Joey Sitra Dior" or "JD Dior" who claims to represent an insurance company called "Cerberus Generale" (CB). In some instances the man stylized CB as an insurance company and in other circumstances he claimed to have capital.

CB is not a licensed insurance company in the United States and various contacts of mine throughout the world could not confirm its registration as an insurance carrier in various domiciles such as Switzerland, China, BVI, Bermuda, etc.

When pressured for references or information supporting the claimed reserves/funds held by CB, Mr. Dior was not able to provide verifiable information. The vast majority of content supplied by CB (website included) is plagiarized or reference affiliations which we have confirmed do not exist (see attached presentation).

I would use extreme caution prior to doing business with CB. 


This report was posted on Ripoff Report on 04/21/2015 08:12 AM and is a permanent record located here: https://www.ripoffreport.com/reports/cerberus-generale/london-other-ec1v49w/cerberus-generale-llp-cerberus-generale-claims-to-offer-insurance-but-is-not-an-actual-1223781. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#12 UPDATE Employee

Insurance Anand Kapadia


POSTED: Monday, April 27, 2015

Anand Kapadia the Indian Con Artist, didn;t you setup and created that text. It clearlt states; Cerberus Generale is Insurance Market... It does not sell insurance. 

 Anand were fired from there you wanted to scam clients out of millions. Now you have setup your own thing called. 

 Ark Realty Capital


 You brought the scam team with you. 

Thomas P. Campbell, Director

Connie Lee, Vice-President

Jason Taylor, Senior Associate

 Above people are going to scam you if you try to get real estate funding. They benn fired of unethical conduct. 

 Again, Cerberus Generale does not sell insurance, it's a marketplace. 

 Protect yourself from Anand Kapadia and his bandit of scam artists. 

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#11 Author of original report

Authorized to Sell Insurance?

AUTHOR: - ()

POSTED: Monday, April 27, 2015

Please identify the jurisdictions in which Cerberus Generale or its employees or owners are authorized to sell insurance.

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#10 REBUTTAL Individual responds

Anand Kapadia


POSTED: Friday, April 24, 2015

Is a scam artist who lies and takes money from his clients and never delivers. The reality is he has license of any kind. 

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#9 REBUTTAL Individual responds

Anand Kapadia


POSTED: Friday, April 24, 2015

Anand Kapadia and his wife created the text for the Website. Which is displayed on the site. Connie Lee and Jason Taylor also hel helped creting the text. 


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#8 Author of original report

Missing the Point

AUTHOR: - ()

POSTED: Thursday, April 23, 2015

The claims and suspicions I have raised about Cerberus Generale (CB) are strong enough to cause one to not only conclude that CB is not an insurance company but to question if any laws are being broken. Thus, it would behoove the individual who has responded to my post to focus on providing a rebuttal with supporting documentation to the following claims:

1. Cerberus Generale and the entities affiliated by common ownership with "J. Sitra Dior" are not licensed to provide insurance. 

2. The majority of the content featured in CB's website is plagiarized.

3. Portions of Mr. Sitra's speaker bio featured at https://www.perenews.com/SpeakersProfile/?speaker=12885373011# was plagiarized. 

Diverting attention to a purported scam artist who allegedly was contracted with Cerberus Generale (CB) does not address what has been alleged against CB and its owners.


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#7 REBUTTAL Individual responds

Anand Kapadia the Fraud.


POSTED: Wednesday, April 22, 2015

Names you have mentioned are totally separate people. Not connected with each other. But here is your name on the Site.. You are an Idiot, who has No Life and a Loser.


Who has been fired for being a fraud. 

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#6 Author of original report

Cerberus Generale / J. Sitra Dior - Continued Due Diligence

AUTHOR: - ()

POSTED: Wednesday, April 22, 2015

When performing due diligence on Cerberus Generale or its supposed affiliated companies* please remember that a legitimate operation will be legitimate in every way. However, Cerberus General et al does not pass the first step of due diligence and that is the review of the due diligence target's website.

I recommend that you review the following sections of CB's Homepage and the corresponding link which contains the original content that was plagiarized (I included screen shots of CB's home page as I'm sure it will be modified quickly)...

"Our History": https://www.lloyds.com/lloyds/about-us/history

"What We're Doing Now": https://www.lloyds.com/lloyds/about-us/what-is-lloyds

"Strategic Asset...": http://www.zurichna.com/internet/zna/SiteCollectionDocuments/en/careers/GAPBrochure.pdf

"Large and Multinational Corporations": https://www.zurich.com/en/products

If the plagiarism on the website doesn't concern you about working with CB, The plagiarism found in the bio of a managing director** should give you pause, you can check out the bio here:https://www.perenews.com/SpeakersProfile/?speaker=12885373011# 


For the original source of various parts of his bio, visit:



If anything I have said can be proven to be incorrect, I will modify this post accordingly. 

*Maximus Leyland, Medici Firma, Canvas Legion, Cerberus Generale & Maximus Leyland, Lloyd Bancaire (DE), Reserve Allianz Corporation, CERBERUS GENERALE LLP (UK), Opus Federal Corporation (CA), Reserve Allianz Corporation (CA).

** Joey Sitra, J. D Sitra, JD Sitra, J. Sitra Dior, Joey Sitra D, Joey D, Jag Sitra Dior

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#5 REBUTTAL Individual responds

Anand Kapadia


POSTED: Wednesday, April 22, 2015



You are very vicious person, who has never funded anything and took millions in fees. That is your Karma... 

Funny thing is you have said every coutry where Cerberus Generale is not registerd. (very clever)  Let's make this little fun. Since all your worldwide contacts "which you don't anybody"....  You and your team just take money from enterpaneurs who you mislead. Stop telling people you are represantive of Guggenheim (they have never heard of you) and Fortis. 

Come on.... do not be (((REDACTED))). Find the License. It will posted here anyways. Since you have worldwide contacs. You already know which country we are in and under what name! You know CG is frontend marketplace. 

Your contract was cancled due to unethical behaviour. You are a crook Sir. 


With Respect, 

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#4 Author of original report

Is Cerberus Generale an Insurance Company

AUTHOR: - ()

POSTED: Wednesday, April 22, 2015

Where is CB licensed as an insurance company? 


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#3 REBUTTAL Individual responds

Anand Kapadia of Ark Reality Advisors 2


POSTED: Wednesday, April 22, 2015

We also have try to get hold of everybody on his website not able to and his "office" is mail drop. His office number is somekind of virtual number. 

Jason, Connie and Thomas, we urge to talk some sense into Anand as his behavious is very child like. Makeing such false claims as he did. 

He told us he is a fiduciary for Guggenheim and Fortis Capital which their legal department denied outright. Based on that his contract was terminated. Now he is here starting issues which can impact you directly. 

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#2 UPDATE Employee

Anand Kapadia of Ark Reality Adviosrs


POSTED: Wednesday, April 22, 2015

Dear  Anand, 


I called you several times  on "office number" and left messages also stopped by your office which is on your website and business card. It seems to be mail drop. 

I was not able to get hold of the people who seem to work for you on you’re website: Thomas P. Campbell, Director, Connie Lee, Vice-President, Jason Taylor, Senior Associate. 

( I am not associated with CG ) I am your old business collague and Indian Gugrati freind. I paid you and you took off... Anand stop this beahviour. 

Even though you told me you like playing direty, there is place and time - and pay my money back. 


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#1 UPDATE Employee

ARK Reality Claims


POSTED: Wednesday, April 22, 2015

This writing style seems very familiar. This must be work of Anand Kapadia of Ark Capital. Who has recently departed from Cerberus Generale as of last week his name was still on there website. 


According to Sources Anand Kapadia of Ark of Capital was under contract with CG. His contracted was terminated for unethical conduct. 

All inquiries to Anand Kapadia went unanswered. He operates from address below:


His firm supposedly does securities related work with NO Licenses. We checked with all regulators in the US. Ark Capital underwrites securities with no licenses and charge very fees.

It seems he has started a smear campaign.  We urge anyone with any issues contact our legal department at: legal@cerberusgenerale.com 


All are welcome to reach the firm with any questions. 


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