I had worked with this company in the past & had prompt response on my requests for a hard money loan.


I worked with Steve Jacobs & David Errante. They tentativly
answered all of my questions on their programs & although they had
said they were busy & were tough to reach by phone, they always
returned my calls.



It was a fairly simple loan (485k residential
purchase) & the requirements were basic as it was based
on the equity in the property. There was an upfront due diligence
charge to underwrite the file but I know that is standard in the
industry & their charges were the lowest I could find. Especially
in this market there are many borrowers SHOPPING with no commitment to
close on the loan & it would help me get my client to closing with
some interest in the deal.



My borrower decided against the offer but for all of my future hard money deals, I'm sending over to them. They has an unbeatable hard money source with flexibility to work in this market.

Unfortunately, no sooner that these comments were posted. Hard Equity
Financing received the following correspondence. None of the discussion
below has been altered. Unfortunately, this is what Business have to
deal with regarding bloggers & internet publishing companies.

From: Hard Equity Financing
To: 'Keith Brunson'
Subject: RE: Hard Equity Financing complaint -- We can help

You just made this blog up copied from other blog postings.

-----Original Message-----
From: Keith Brunson [mailto:keith@brandrevitalize.com]
To: info@hardequityfinancing.com
Subject: Hard Equity Financing complaint -- We can help

Hello,

Good day, hope you are doing well. My name is Keith Brunson and I am a
Search Engine Reputation Management (SERM) consultant at a leading
reputation management company. I am writing to inform you that your
online reputation may be at risk. While I was doing my daily research
concerning your niche, I noticed that your company, together with other
companies, has a listing on Complaintsboard.com (Please see attached
image and link)

http://www.complaintsboard.com./complaints/hard-equity-financing-c436092.html

The
above negative listing may put your brand equity and customer loyalty
you've built at risk. Who you are online is as important as who you are
offline. Imagine how frustrating it is to build rapport with a potential
client, only to lose the deal when they Google your company name. Our
company preserves your marketing investments, customer trust and
revenues by eliminating potentially fraudulent use of your brand online.
Our company makes sure your online reputation is free from false
malicious associations and libelous accusations. We make sure CONTROL is
delivered back to you, where it belongs.

In line with this, i am hoping we can schedule a time to discuss
Reactive Online Reputation Management and the amount of time needed to
eliminate your negative listings in Google's Search Engine Results Page
(SERP). Are you free for a quick discussion today or tomorrow? Kindly
please let me know so we can schedule a call.

--
Regards,
Keith Brunson
BrandRevitalize - Protect. Repair. Reinforce.
8 Maiden Lane, Streetsville,
(Toronto) ON, Canada L5M 1W8
1-877-878-4108
40 days ago by Hard Equity Financing 0 Votes

And then a week later another solicit. Read the dates of the emails
& the original complaint. This is all really sad for the buisness as
obviusly this is a pratice for publishing companies & business only
take the hit.

From: Hard Equity Financing
To: 'Casey Taylor'
Subject: RE: Your Online Reputation Is At Risk

Is all of your reputation service created by blogging the customers you
work for?

Do you work with this guy. He just wrote a blog on our company &
then solicited us for business to remove it. This is really sad.

Keith Brunson
BrandRevitalize - Protect. Repair. Reinforce.
8 Maiden Lane, Streetsville,
(Toronto) ON, Canada L5M 1W8
1-877-878-4108

From: Casey Taylor [mailto:casey@reputationarmor.net]
To: info@hardequityfinancing.com
Subject: Your Online Reputation Is At Risk

Your Online Reputation Is At Risk

As you are already aware, your name or business name has negative
reviews and complaints that rank high on Google and other search
engines. I am sure you have been contacted or have searched for an
online reputation management company to help you. You might have already
paid someone to assist you with your online reputation. My name is
Casey Taylor and I work for ReputationArmor.com, one of the founding
reputation management firms in the industry. We have been in business
for over 6 years and we exclusively offer reputation management
services. I am sending you this special offer email because I personally
searched your name and do see negative information ranking high on
Google about your name/business. I can personally guarantee you 100%
results and 100% risk free money back guarantee on our services. We will
eliminate or bury ALL the negative links about your name/business
oryou dont pay! My special offer to you is simple. I will give a 100%
risk free trial of our service.

Call me today: 1-888-358-2766 Ext. 704
Or Visit Us Online: http://www.reputationarmor.com

I just filled out a report today actually and they seem to have some kind of Ponzi scam going on, I suggest they get audited by the Department of Banking and see if they actually have money on hand to lend at the time of these $1400 Due dilligence fees they are charging. I suspect they don't, they probably collect allof these fees and do just enough deals to keep them out of jail. I have all the documentation needed on my end that if others want to join me, mhenry at haloamerica dot com. I have taken this theft personal against me and want justice. Everything that the individuals who got scammed is accurate because it happened to me, the funny thing was we brought these negative posts to David before we even submitted a deal and he said an ex employee is just having sour grapes. I believe if we press this issue the officers of this company may be wearing stripes. If David Assante Jr. is the owner of the company then every social network he belongs to needs to be warned about his charater. He blogs like he is a financial expert....google him.

A Letter to the BLOGGER FOR FALSE STATEMENTS.

Also, aside from issuing your multiple replacement checks of the course of several weeks, we on top of that issued you an additional credit of more than what was agreed since you feel your file was mistreated.


I can tell you clearly sir, the file was underwritten & when the value came in, it was not acceptable. I understand you have a lot of money tied up into these vacant SFR's. All of them being vacant is a huge overhead exspense, especially in this economy. You were requesting a cash out on them but our review of the value & the current values trends in the area were unacceptable for your request.


We cannot give you a loan for more than what a property is worth & based on the value reports, that is what you wanted. This is why your file was declined.

We did issued you refund towards your out of pockets costs with us. We even issued you more than what was agreed since you feel your file was mishandled.


But why are you emailing us these bloggs that you are writing?


Why are there comments from other pages copied & pasted into your comments?


Why cant you simply call us? I do not know what more you would like sir as we have extended you our greatest length of courtesy & professionalism.

COMMENT FROM THE PRESIDENT:

If you are persistent to continue stating libel statements about us & identifying yourself as the persons of those statements, we will keep a record & you may find yourself being served a lawsuit for slander.

BRIGGS & LAY PRO, INC.

P.O. Box 3815

Apple Valley, CA 92307

(800) 216-8871 Ext.5

(800) 527-5101

Fax: (888) 595-2249

Re: HARD EQUITY FINANCING

     As of today August 28, 2010 our Office (BRIGGS & LAY PRO, INC.) recieved a cashier check for $250.00 from Hard Equity Financing, but we sent their office $1,900.00 in May 2010 because we were approved for a Blanket Loan in the amount of $55,000.00 and their office sent our office documents (LOI) and underwriting agreement stating we were approve for a a loan. Where is the remaing balance of $1,600.00 and its been over 3 months.

However, after several weeks of their office asking for miscellaneous documents and completing a BPO (Broker Price Opinion) for each property, we received several e-mails giving us a closing date, but at the last minute Hard Equity Financing sent an e-mail stating that due to doing another BPO the value of the properties were not the same and the property value was no long the same in 3 weeks for the initial BPO.
Bull s**t!!

It's been over 3 months and we have not received a refund for the $1,900.00 sent to their office and our staff has been unable to get anyone on the telephone and their contract states if there is not loan there will not be a fee, but why has it bee over 3 months and we have not received our funds.

Is Hard Equity Financing a Scam/Fraud/Rip Off/ Financial Game or use other people money to make money?

As HR manager. I am notified of all of these complaints & it would be nice if they told the whole story.


In defense of HEF, these claims that came in were disputes between customers & HEF. Some even false statements which are outright untrue, as we have been in hard money finance for quite some time now, I feel Hard Money Lenders have been given a bad rap. Most over asking high risk borrower to pay for their own research.


All conventional lender do as well, just it may be a pay at the door appraisal, inspection, credit report fee, ect.


Our borrowers are no A paper loans, these are borrowers with bad credit, high debt, high LTV, foreclosures, Bankruptcy, ect.


I do not think there is a lender out their that would even touch any of these cases and all the risk a hard lender goes out on.


It is only common sense to ask customers to cover their exspenses.



All loan requests that come in are subject to conditions of verifying the value. All of which have a professional analysis on the value completed.




During our process of review, it is common to request additional or supporting information on the file. Usually we are in contact with customers on a weekly basis, brokers, even more so.




Yes we will order an appraisal or a BPO & if the value is overpriced, we will correct it.




What lender would give a loan based on inflated values.




The above mention customer, had 5 SFR's & at the time of the value review, they came in substantially lower. Altogether $80,000 lost in value.




We were unable to continue to complete her loan based on these losses of value & a refund was issued promptly.




In fact, we issued twice a refund since the customer lost the first one issued.




I regret she had a problem with HEF, but it would also have been nice if she told the complete story.