Diamond Nexus Labs DNL False advertising, employees outright lying, and using a fake "independent" testing lab? Get me a lawyer. Internet

I've been wearing a diamond nexus "diamond" every single day for over 9 years... I've had good customer service and the quality I expected from a lab-created stone. The gold is solid (not hollow) and very strong (not stretched out band). It is not always as sparkly as a genuine diamond, but some diamonds aren't very sparkly either - that depends on cut and quality. I had a prong break and I sent it for repair, they replaced the stone and added a sturdier setting, it looks better now than ever, and it was repaired and sent back very quickly. I clean mine with toothpaste and a toothbrush. It might be CZ, I'm not a chemist, but it still looks great and I get tons of compliments on it. I find it hard to believe that a business with such a high BBB rating could really be offering such a poor product.  Are people being refused the lifetime guarantee when they have issues? They answer the phone when I call and have always been professional. Maybe I'm the exception but I just don't see it all being a scam -- other than anything that isn't millions of years old isn't genuine... CZ or not, it's just not comparable to a diamond and people shouldn't expect more. Good luck, everyone.

Hello,

So I would like to say that I was scarmed by this company also. This guy Kyle needs to get a new gig. I am going to be an open book for all those that would like the truth. I wrote a more extensive review on my experience with Diamond Nexus already, but here is something I didn't share. After all was said and done with this scaming company, I still wore the ring from time to time. As long as it wasn't to long I could get away with out my finger breaking into a rash.

Anyhow me and my husband ran into some marital issues about a year ago, one very angry night I took a hammer to this ring and the diamond broke apart with the first hit. I remember feeling even more distictively mad that I was dupped by this company at that moment facing my own marital issues along with it. They lied when they said it was stronger or as strong as a diamond.

Ladies make sure your husband is by your side when you make the purchase of a ring and if he says no accept it as your better halfs good judgement. I think back about had I took more time to care about what he said we would have never wasted 700.00 + dollars in the 2nd year of marriage with two small babies to care for on a ring only worth 25.00 that I could have bought on eBay.

Rest assured me and my husband are still together and happily married, because being happily married is a choice and falling in love again is most definitly something you may encounter in mariage. That ring to us symbolizes the bad choices we made in the beggining of our marriage and we did not work together to make the best choice for our family. Hind sight looking back, I'm glad we learned thoses valuable lessons and are still together to look back laugh smirk and apprciate how far we have come.

Maybe this is TMI for some of you but for those of you who like the truth I knew you would appreciate this information. The diamonds are CZ stones if their not CZ stones then they are worst then CZ stones because I own CZ stones that look nicer then the diamond nexus I owned. Sad and unfortunately very true. I would rather you spent your money on a honest representation and retail price value of a product then to be dupped into something that is hardly what they say they are.

Make smart decisions and get the input of your spouse before you buy a ring ladies and gentlemen.

Have a nice day and if your on the look out for a real man made diamond they are called Moissonite Stones, happy researching they are not extreamly cheap but by many credible jewlers they are a fine exception and more afordable then diamonds. Please boycott Diamond Nexus apparently they sell moissonite stones to and from their very bad reputation I would encourage everyone to stay away from this company and buy else where. Even eBay sells nice sterling silver gold plated CZ rings for 59.99 and even less, which I have purchased and love. Be smart guys. :)

I didn't do enough research on Diamond Nexus Labs before i suggested to my brother that he buy a loose gemstone for his engagement ring for his girl (advertised as a Diamond Simulant, NOT CZ) When my brother took his gemstone, that looked beautiful to the naked eye by the way, to his jeweler to get mounted into a setting that he had made, his jeweler immediately noticed that this was not a Lab Created Diamond, but instead it registered as glass on his testing apparatus.

He showed my brother a real Simulant, and it fooled the tester showing that it was in fact a diamond. The "lab created" piece from DNL was confirmed to be glass or cz. I have read several reports from many different consumers that state that he was the victim of the old Bait and Switch.

Keep in mind that DNL insists in the small print that you should have THEM mount your gemstone or your warranty is invalid. Seems like an easy way to keep these "gemstones" out of the hands of professionals and keeps you feeling like you made a good purchase.

AIG is not a recognized name in the jewelry world and i have yet to find anyone that knows anything about them. My brother paid extra money to insure that the stone he purchased was "graded" by AIG and "engraved" with a serial number(which couldn't be found even by a professional jeweler with over 50 years experience, they even printed out a pretty convincing grading report, except no one has ever heard of this company.

I wish i would have seen posts about this scam before he spent his money on a piece of costume jewelry. Maybe then he could propose at the well planned event. They offered to take the stone back if he paid the shipping but if this company was forthcoming with information, he would have never wasted his time.

I suggest that anyone that has ever purchased anything from DNL to have their piece looked at by a professional and stop listening to the run around given by DNL and their ever changing story about what exactly they are selling. I am not sure that this is legal by any means, but trust me, he will find out. When i contacted DNL about the sub-par quality and misrepresentation of their product, the CSR got offended and hung up on me. Guilty Conscience? Probably.

Naturally everyone who shops around knows that these so-called rings are not real diamonds. But what is worrisome to so many people out there is that Diamond Nexus specifically says their stones are NOT cubic zirconia so they are specifically misleading customers into believing they are getting a lab diamond (which are totally different than what DNL is really selling).

People, we know they aren't real diamonds, we're not that dumb. Yet when a company outright lies about what they are selling and misrepresent it, it's a consumer issue which needs to be addressed.

Besides, why would either of you (likely DNL employees) honestly pay $100 per carat for $3 cz? Are you crazy? Are consumers crazy? No. They just don't know they are getting duped.

What did you think you were buying? I mean they sell a 1ct stone for $100, so it's not like you were buying a real diamond for that price. What did you pay for this jewel?

Let me see if I got this right...you knowingly bought fakeass “diamonds” and now you are upset that the fakeass “diamonds” you bought were too fake????

Why would anyone buy fake "diamonds" and then complain that the fake "diamonds" they bought are fake???

Whos on first?

I have to disagree, respectfully Kyle. First off, please see all of the comments on an open message forum I found as a consumer which of course worry me. 

This is the critical info right here: Ten pages on google from just one source talking about specifics on the cz that Diamond Nexus uses. They have pictures, comparisons, independent lab reports and more:

http://www.google.com/cse?cx=partner-pub-4086463284139933:wy4trj-lvt1&ie=ISO-8859-1&q=diamond+nexus&sa=Search

From another source (actually Kyle, do you have a rebuttal on why DNL keeps changing their story on what they sell?)

"For now, here is a copy of the prior claims DNL used to make about having an annealing/tempering process (screenshot from April, 2009) (see attached photo)

That was when they were trying to claim they had this tempering/annealing process and putting down any coatings...guess that didn't work well so they changed to another story.

We have a large archive of Diamond Nexus screenshots for legal purposes...I should put together a post in the future and you can watch their claims about their product change over time with as much consistency as the wind blows....the only consistent aspect over the years is that every materials analysis lab to test their product verifies the composition as plain CZ with no coating.
Diamond Nexus Labs review. Would you mind scanning and posting a copy of the back of that report? DNL has changed the story on how they "make" their stones many times over the past few years so the lab likely couldn't keep up with the story changes...here's my recollection of their ongoing changes:
1 - DNL first claimed their stones had a special tempering process that made it better than a coating
2 - DNL then switched and claimed to have a DLC/CVD type coating
3 - DNL then switched again and claimed to have a sapphire coating

As you can see from all the material labs reports in this link:
Diamond Nexus Labs review the only thing the stone ever tested as was plain CZ. Two recent labs expressly checked for a coating btw as part of their testing (EAG/Innovatech).

Re: a reply from AIG gem lab - I doubt you will get one...they went bankrupt this summer (Aug 2010):
AIG declares bankruptcy 

Diamond Nexus Labs "lab-grown diamond" has been tested by multiple labs (3 Materials Analysis Labs, 1 Gem Lab) and in all cases, the product has repeatedly been shown to be ordinary CZ. 

Summary findings from the various labs:

1 - Anderson Materials (http://AndersonMaterials.com) - XPS analysis - 

"The principal elements of the gemstone are Zirconium, Yttrium and Oxygen, so the gemstone is a common cubic zirconia".

Link to full report:  
http://betterthandiamond.com/diamondnexuslabs/DiamondNexusLabsMaterial.pdf



2 - Innovatech Materials Analysis (http://InnovatechLabs.com) - EDS and ESCA analysis:

"EDS analysis detected mainly zirconium, oxygen and yttrium with some hafnium and carbon.
No coating was detected."

"ESCA showed oxygen, zirconium and yttrium and carbon. No evidence of a sapphire coating."

Note - Hafnium is a common impurity with Zirconium.  
Per Innovatech:  "The ESCA data will almost always show the presence of carbon on any as-received sample."  (due to hydrocarbons in the air)

Click to view full report in PDF Formathttp://betterthandiamond.com/answers/questions/31/What+about+Diamond+Nexus+Labs+-+what+is+their+product%3F++Lab+grown+diamond%3F


3  - Evans Analytical Group Materials Analysis (http://eaglabs.com) - Raman Spectroscopy:
"Raman spectroscopy did not detect the presence of sapphire (corundum, Al203)on the "Diamond Nexus Labs" gem, which was indeed Cubic Zirconia (CZ)."

Click here to view full EAG Labs analysis in PDF format
 
Note that IPCyberCrime.com was hired to purchase two of the Diamond Nexus stones (for EAG Labs and Innovatech Labs testing) in order to preserve the details of the testing at the strict level required for use as evidence in legal proceedings (chain of custody, etc).

Test 4:  The International School of Gemology (http://yourgemologist.com) purchased a Diamond Nexus product and concluded after various gemological tests, that the product was a plain CZ.
http://www.yourgemologist.com/DiamondNexusLabs.html


Type in Diamond Nexus Labs and automatically the word "Scams" comes up in the auto fill box (which from my hubby's web background means that there is significant content on google relating to Diamond Nexus scamming people). It's not just by chance, it's because so many people have had so many problems with the 1) false advertising and 2) false "law suits" which you mentioned previously but have not come to any fruition (so obvious this is not really a lawsuit but gosh it sounds "good" and soothing for the customers.

Again, I know employees are paid to soften the critics but when a average customer like myself didn't have to go very far to see the scam, it's up to us to educate future consumers. It's just the way the web has evolved--consumers have a voice and our voices are becoming stronger. I just hate seeing people get ripped off.


I know you're just doing your PR job and I respect that.

Hello -

Kyle Blades from Diamond Nexus Labs here.  This report has a good deal of misinformation that I would like to correct. 

First off, no jeweler in the world would be able to tell you that our rings our CZ.  The test that they use is a thermal conductivity test that simply registers a product as a diamond or not as a diamond.  We have never claimed to be a diamond so it is no surprise that we do not come back as one.  However,  this does not mean that we are CZ.  Glass, CZ, our stones and my dog will all come back with a negative reading, the test is not able to read chemical composition in the slightest. 

We do use AIG to certify our signature stones but our independent testing was done at a variety of different labs and we have published those reports here: http://www.diamondnexuslabs.com/science1.php

The company that you reference in this post is a direct competitor of ours and has blocked us from accessing their site.  Therefore, I cannot respond to the link you provided other than to again point out that they are a direct competitor of ours. 

We have indeed brought lawsuits against those that continue to slander us and copies of those lawsuits can be found here: http://www.diamondnexuslabs.com/legal

You are correct that we do have the same people that post on our Facebook fan page repeatedly, which we greatly appreciate.  Many of these are long time customers or are very interested in learning more about our unique product.  With over 3400 fans and 650 monthly interactions, it would be impossible for us to fake what customers are posting. 

Please understand that I do not mean to be argumentative.  The simple fact of the matter is that you are posting information that is completely incorrect and we will not allow such false information to be propagated. 

I sincerely hope this information helps to clear things up.  If you have any further questions, please feel free to reach-out to me directly.

Thank you,

Kyle Blades
kyle.blades@diamondnexuslabs.com
414.858.2299