FIRESGALORE.CO.UK Non-delivery of Goods Leeds, Internet

WARNING-DON'T USE FIRESGALORE.CO.UK

I just wanted to make a complaint about an Internet trader that as far as I can see is based in Leeds, England.
The firm has a website - www.firesgalore.co.uk which was registered as based in Leeds.

The problem with this firm is that they don't supply the goods.

I placed an order for an electric fire on July 1st and immediately received an automated response saying that delivery would be in 7-10 working days if the fire was in stock. The payment was taken from my account a couple of days later (260). When the two weeks passed I tried to ring them for an update - to see if the fire was in stock or not. The problem is that their sales 'hotline' 01924 423296 is just an answering machine and they don't reply to messages left.
They also don't reply to any emails sent to sales@firesgalore.co.uk which the answerphone message requests.

I did some digging on the Internet and found (too late !) that there are quite a few complaints and warnings about this firm.

I've now given up on them, and have asked my bank to initiate the Visa chargeback process but I was wondering if something could be done to investigate this firm or stop them from trading as they appear to be fraudulent.

The website itself does not provide any real contact address (I should have realised this was suspicious) but the site is registered as follows:
--------------------------
Domain name:
firesgalore.co.uk

Registrant:
Tony Watkiss

Registrant type:
UK Individual

Registrant's address:
The Priory
Bunkers Hill
Aberford Leeds
LS25 3DP
United Kingdom