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Ripoff Report | Gold Central Review - Santa Monica, California
Report: #251851

Complaint Review: Gold Central - Santa Monica California

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  • Reported By: SANTA MONICA California
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  • Gold Central 429 Santa Monica Blvd. Ste. 440 Santa Monica, California United States of America

Lear Financial REVIEW: Lear Financial is committed to total customer satisfaction. Lear Financials core business principle is to provide the highest standard of customer care to investors seeking to diversify their portfolios and guard against market volatility through timely investments in gold, silver and other precious metals. Coast to coast.

*UPDATE: Lear Financial pledges their commitment to Rip-off Report Corporate Advocacy, Business Remediation and Customer Satisfaction Program. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. Lear Financial is recognized by Rip-off Report as a Verified Safe business.

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Rip-off Report REVIEW:

Editors UPDATE: Positive rating and recognition has been given to Lear Financial for its commitment to excellence in customer service.

Ripoff Reports discussions with Lear Financial have assured us that Lear Financial has made customer satisfaction a core principle and that Lear is constantly seeking ways to improve its already high standard of customer care. This means that Lear Financial will provide accurate, timely and courteous information to its clientele and that Lear staff will work quickly to satisfactorily resolve any client questions or concerns.

It also means that Lear is committed to learning from its customers through regular, voluntary follow-up calls and conversations. This feedback helps Lears customer care team to correct any mistakes and to ensure an even higher standard of customer service in the future.

Rip-Off Reports was pleased to learn that Lear Financials president, Kevin DeMeritt, deliberately focused on excellent customer service as a business hallmark in order to make Lear stand out from other gold and precious metals investing firms. Indeed, great customer service is what DeMeritt terms the Lear Advantage.

As an investment industry leader, Mr. DeMeritt understands that Lear clients investments are precious and that Lear has a responsibility to meet the highest standards of transparency, integrity and customer assurance. Lears goal is to establish a long-term relationship with its clients and understands that it can only do so by providing them with the best and most timely information and guidance.

A top executive at Lear Ripoff Report that Mr. DeMeritt is an innovator constantly looking for ways to provide added value to his customers. Kevin understands that the world is changing and that investors needs change just as fast. He strives to provide clients with real-time answers to real-time questions about precious metals investing. His goal is to provide the best and most responsive customer service in the industry, whether through knowledgeable and friendly customer care representatives, or through constantly-updated information on Lears full-service website. Kevins philosophy is: Never make a customer wait, never make a customer wonder.

Lear Financials customer care team notes that the expertise of Lears senior management gives Lear clients confidence. DeMeritt, predicted the market crash of 2001 on national radio and the ensuing strength of gold as an investment. He has steered Lear to a position as one of the most prominent precious metals investing companies in America, with frequent endorsements from a range of media leaders, including the Rush Limbaugh Show, Michael Medved, Dennis Prager, George Noory, Laura Ingraham, Mike Gallagher, Oliver North, Noah Hutchings, the late Marlin Maddoux and many others.

More importantly, DeMeritt and his team have helped thousands of investors protect their savings and retirement through the well-timed purchase of precious metals. As a result, Lear clients report high customer satisfaction.

Lear Financial recognizes that complaints posted on Rip-off Report (whether true or not) are issues that need to be addressed, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Rip-off Reports Investigation Lear Financial has instituted systematic changes to ensure that problems are resolved quickly and quality standards remain high.

In summary, after our investigation, which included discussions with Mr. DeMeritt and many of his past and current associates, Rip-off Report is convinced that Lear Financial is committed to delivering high quality services resulting in total client satisfaction.

Read more about why consumers should feel confident when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, its a long name for a program that does a lot for both consumers and businesses alike.

Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,.. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.


As a matter of policy, when a business becomes a member of the Corporate Advocacy Business Remediation and Customer Satisfaction Program they agree to allow Ripoff Report to contact every person who filed a complaint so they can make things right with them. In order to confirm that each and every complaint was resolved, Ripoff Report emailed the author of all the reports about Lear Financial.. Fortunately, the posting of false reports is not the norm, .. ..Sadly in this case, most of the reports posted about Lear were filed by the same person., and the Reports that were not posted by the same person all looked suspicious.. Ripoff Report has the evidence. Ripoff Report waited more than 2 weeks to post this UPDATE. As of today, Ripoff Report has not heard back from one person regarding any Report about Lear Financial.

It is the opinion of Ripoff Report, because the Precious Metals industry is so competitive, that it is more than likely unscrupulous cut-throat competitors posted the reports about Lear. Executives at Lear admit to Ripoff Report they are not perfect, as no company or individual ever is, but, the people at Lear have made a commitment to do their best to always do right and what is fair by their customers. If any of our readers feels a member of the Corporate Advocacy Program did not do right by them, to please contact us here at Ripoff Report. editor@ripoffreport.com


Gold Central Lear Financial self proclaimed, "industry leader" yet, the Better Business Bureau rates Lear Financial last vs. comparable firms. Santa Monica California

Lear Financial the self proclaimed, "industry leader" and according to Kevin DeMeritt, president of Lear Financial, "a leading precious metals company to investors and institutional clients."

PART 2 in a SERIES: Of the 7 Los Angeles County Gold Companies researched, Lear Financial ranks last in each of the following categories:


The Better Business Bureau Rating

Years in Business

Published Coin Fees

The summary of the language used by the Better Business Bureau ratings state, in part: The rating the Better Business Bureau assigns a business is determined by our composite score of such factors as its type of business, length of time in business, compliance with competency licensing requirements, complaint volume, complaint history, seriousness of complaints, how the company responds to complaints and our experience with the company's industry in general.

The scoring system takes into account the importance we feel each factor is to the company's reliability. The highest rating assigned to a company is AAA; the lowest is F. Between those two ratings are nine others in order from higher to lower.

The ratings are defined as follows:

AAA - An exemplary rating.

AA - An extremely high rating.

A - An excellent rating.

BBB - A very high rating.

BB - A high rating.

B - A good rating that still implies reputability.

CCC - A good rating.

CC - Average rating.

C - Acceptable rating.

D - Enough concerns that we recommend caution in doing business with it.
F -We strongly question the company's reliability for several reasons.

The Better Business Bureau Rating (AAA down to F) of 7 gold companies:


AA - A Mark Precious Metals; Santa Monica, CA


AA - California Numismatics; Torrance, CA

AA - Gold Investment Group; Marina del Ray, CA

A - Wilshire Coin; Santa Monica, CA


A - Merit Financial; Santa Monica, CA


BB - Goldline International; Santa Monica, CA


B - Lear Financial Inc.; Santa Monica, CA

The Better Business Bureau rated 6 similar gold companies higher than Lear Financial yet, still Kevin DeMeritt states "For the last ten years, Lear has been a leader in the precious metals industry, consistently getting the highest reviews for quality, integrity and customer service" although all 6 companies have been in business longer.

Ranked by the Years in Business


1960 - Goldline International

1965 - A Mark Precious Metals

1974 - Wilshire Coin

1980 - California Numismatics

1986 - Merit Financial

1995 - Gold Investment Group

1997 - Lear Financial Inc.

Kevin DeMeritt further states, "to address the specific point of fees, each contract discloses the average fees or spread associated with any rare coin purchase. That spread can be 17% to 33% of the purchase price. These fees are standard in this very competitive industry and clearly made known to each buyer. These fees are charged once upon purchase and, contrary to what some other gold companies do, we charge no fees at the time a customer wishes to sell."

Ranked by published coin fees (over a dozen coins compared)


Wilshire Coin

Merit Financial

California Numismatics

Gold Investment Group

A Mark Precious Metals

Goldline International

Lear Financial Inc.

Kevin DeMeritt has several other business enterprises doing business at the same location as Lear and transacting via the inter-net and telephone. Lear receives funds via US mail, bank wire, personal checks, money orders, credit cards, cash and financial rollovers.

Additionally, there are allegations and lawsuits vs. Lear Financial claiming widespread and systematic fraud against it customers and illegal tape recording of customers' phone calls perpetrated against its customers, among other wrongful acts.

The claims contend that Lear systematically misled its customers about the amount of commissions they were paying and overcharged them. As well instructs its employees as to how to mislead its customers. Documents and audio tapes have been obtained to support this specific allegation as well several customers have come forward with supporting evidence.

The claims also state that Lear systematically violated the California Penal Code by unlawfully recording and eavesdropping on conversations between Lear salesmen and Lear customers without the customer's knowing consent and instructed their employees to record and eavesdrop on conversations without all parties knowing consent. Many copies of tape recordings have been obtained to support this allegation.

We are investigating whether you had a similar experience at Lear and would greatly appreciate it if you could call us to so that we could determine if you also were subject to the alleged wrongful conduct. We look forward to hearing from you in this regard. Dion-Kindem & Crockett, Woodland Hills California.

Lastly, for those who are waiting to hear from an attorney please be patient, response time may be hindered by our responsibility to acknowledge; research and secure accurate information.

John q.
SANTA MONICA, California

This report was posted on Ripoff Report on 06/02/2007 11:00 AM and is a permanent record located here: https://www.ripoffreport.com/reports/gold-central/santa-monica-california-90401/lear-financial-review-lear-financial-is-committed-to-total-customer-satisfaction-lear-fi-251851. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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