INVESTIGATION: GW Equity committed to 100% client satisfaction. Claims about Company are False, all reports were filed by ex-employees, some are now competitors.. GW Equity implements strategic changes to insure success for their clients, implementing innovative methods to insure growth and stability for middle market companies. Dallas Texas, Nationwide

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**UPDATE: Rip-off Report Investigation GW Equity recognized by Rip-off Report Corporate Advocacy Program as a safe business service. Feel safe, confident & secure when doing business with GW Equity

Rip-off Report Investigation: Editors UPDATE: Positive Rating and Recognition has been given to GW Equity for its Commitment to Excellence in customer service. Rip-off Reports investigation of GW Equity uncovers an ongoing commitment to total client satisfaction. This means that clients can expect the company will always work towards finding a mutually satisfactory resolution to any complaints or concerns. GW Equity listens carefully to client concerns and views them as an opportunity to learn from past experiences and become more efficient as a company. In spite of the false Reports posted by ex-employees, GW Equity recognizes the need to provide for receptive and open communication with its clients. GW Equity strives to be proactive and avoid potential issues with its clients. To this end, GW Equity has streamlined its customer service department and added new processes in an attempt to identify and resolve issues that arise with its clients more quickly. Because of our investigation and the sincere efforts put forth by GW Equity, LLC, Rip-off Report is is confident in giving GW Equity, LLC a positive rating. GW Equity is committed to making the strategic changes to its customer service department that are necessary to reach its goal of achieving total customer satisfaction through excellent service. GW Equity expects that this goal will be achieved by taking good care of its clients. GW Equity understands that in order to grow as a company it must reflect on any past shortcomings and work to remedy those in the future. GW Equity has allocated necessary resources to work through these and is determined to emerge a stronger organization and create value for its clients. In spite of all such situations, Rip-off Report is confident you have a company that is ready to serve those who need more assistance and is willing to make things right if they seem to have fallen apart. In summary, after our investigation, which included discussions with GW Equity, Rip-off Report is convinced that the company has been and is committed to quality delivery of services resulting in total client satisfaction. NOTE: In 2009 GW Equity rebranded their name to Generational Equity, LLC. Although rebranding is not uncommon in the financial industry, the company felt like for sake of clarity and ease-of-use, that Generational Equity is a more appropriate corporate moniker. With a new emphasis on exit strategies, as well as financial evaluations and merger and acquisitions advisory services this brand is more descriptive of their new strategies for low to middle market private companies. We used to use initials, but initials didnt register with prospective clients, explained Tom, an Executive Vice President of Generational Equity. Then we decided to write everything out, but our name was too much for clients to get to our website. Generational Equity represents exactly the right balance for our clients. GW Equity is still in operation, however, Generational Equity better represents our goal of expediting the transfer of generational wealth and equity that is in every business for the highest and best use of each business owner. Whatever name they use, this is truly a company we feel that can be trusted by any business.. Rip-off Report personally met with the owners and top executives of the company, and we know after a long Investigation on the company, we feel they received a bad rap for nothing. Read more about GW Equitys Commitment to Excellence and Total Consumer Satisfaction and why consumers should feel safe, confident and secure when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. ..yes, a long name for a program that does a lot for both consumers and businesses alike. Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,..A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works. ===================== NOW TO THE ORIGINAL REPORT THAT WAS FILED ===================== Gw Equity, Geneva Corporate Finance, Geneva Capital Markets, wasted eight hours of my time then hit me up for $30K Dallas Texas

I was contacted by GW Equity an investment banking firm that maintained that they were the largest M&A Firm in the country. They assured me that a research team had qualified my company and that they had some investors that were specifically interested in my company and asked if I might be interested in selling off all or a portion of my company. I told them that everything was for sale fro a price and that I was listening.

They told me that they had 1600 Fortune 500 Companies that were in their back pocket and that they could sell any company if the business owner could get his figures straight and represent the companies Value correctly or something. It was a sellers market but this opportunity would only last as long as the interest was there.

Incidentally, they also had two experts that happened to be in my area and if I understood this was the most important sale my business would ever transact that I should drop everything and go to this seminar. I did drop everything and went.

Around noon, after explaining that what I was attempting to do was impossible without them, they told me that the simple retainer would cost me $29,000. I already have an evaluation of what my company is worth through a company that is immensely more credible than this GW Equity place so I did not even need that. What's more there was NO discussion about these interested investors and the only way I could find that out was to go ahead and pay them the $29k so they could get startedGet started on what? I thought they already had interested investors, so what would be the big deal? They also assured me that By law they could not guarantee the sale of my company no matter how much I paid them. So I got took. That I can take.

But what I cant take is the fact that this seminar cost me an entire day (Approx $5,000) that I wasted and that I cannot get back. I don't know who to sue, but you bet your backside I am looking into it.

Dave
Rockford, Minnesota
U.S.A.