Complaint Review: Heller Capital and Sasha Stone - Los Angeles California
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- Author Not Confirmed
- Heller Capital and Sasha Stone 11835 W. OLYMPIC BOULEVARD Los Angeles, California United States of America
- Phone: 661 753 4949
- Web:
- Category: Investment Brokers
Heller Capital and Sasha Stone in violation of SEC and FINRA rules and regulations Los Angeles, California
*General Comment: False Information : Cyber Bullying
*REBUTTAL Owner of company: Heller Capital
*Consumer Comment: Satisfied clients
*Author of original report: Official contact information for the firm
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I met Sasha Stone a couple weeks ago at a networking event where she claimed to have an MBA from Pepperdine, that she was a registered investment rep and that she worked as an investment advisor at Heller Capital. I was looking to switch advisers so i took her contact information.
I talked to her a couple times on the phone before she referred to me to the owner of Heller Capital - Greg Heller. I never called Mr. Heller because instead of feeling like a junior broker handing me off to a senior broker - it felt more like a telemarketer handing me off to a closer. While I'm sure Mr. Heller knows his stuff, Sasha didn't. She came off like an empty headed airhead who easily became flustered. She didn't know anything about how investments actually work. For example, she didn't know what a Cal GO was - and she calls herself an investment adviser?
So I did some homework and found that Ms. Stone isn't listed as a broker on the Finra.org broker search website - though she represented herself as such when she is not legally authorized to represent herself as a registered rep - per SEC guidelines. Furthermore, she shouldn't be selling investment products per SEC guidelines. She also shouldn't be employed by any ethical broker dealer and the people at Heller Capital should know better.
I assumed they had some sort of referral relationship - so i called the firm and as it turns out they do. And this relationship per SEC guidelines is illegal if she is being paid for this service. i don't know if she is being paid referral fees, but I don't see any other reason why she would be soliciting business for the firm.
I am choosing not to do business with either Ms. Stone or Mr. Heller as I'm leery of their relationship and if this is how they represent their firm at the beginning of our relatinship i can't imagine what they'd be willing to let slide down the road. I will also be reporting their behavior to the SEC via a more formal letter.
This report was posted on Ripoff Report on 07/08/2011 06:12 PM and is a permanent record located here: https://www.ripoffreport.com/reports/heller-capital-and-sasha-stone/los-angeles-california-90068/heller-capital-and-sasha-stone-in-violation-of-sec-and-finra-rules-and-regulations-los-a-750784. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content
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#4 General Comment
False Information : Cyber Bullying
AUTHOR: Investigator - (Canada)
SUBMITTED: Saturday, October 10, 2015
Ms. Stone has been a victim of harassment and slander (cyber-bullying) over the past several years from an anonymous source. There have been several other fictional posts about Sasha Stone on this website and another. To whom it may concern, these postings are completely false. Her references, both business and personal, give positive feed-back about her work and character.
#3 REBUTTAL Owner of company
Heller Capital
AUTHOR: Heller Capital - ()
SUBMITTED: Thursday, September 11, 2014
The post submitted on July 8, 2011 by someone named “Jim” regarding Heller Capital Resources, a registered investment advisor firm (the “Company”), is replete with false statements and innuendos. “Jim” claims to have met Ms. Sasha Stone “a couple of weeks” prior to July 8, 2011. Ms. Stone has not been associated with the Company in any capacity since December 31, 2010, long before July 2011. The Company has no control over Ms. Stone’s actions and is not responsible for her actions. The Company had no referral relationships with Ms. Stone at any time, and no one at the Company represented to anyone that such relationship existed.
In response to the caption of “Jim’s” post, the Company is not in violation of the SEC or FINRA rules:
First, an SEC registered investment advisor firm may pay referral fees to a third-party if a solicitor agreement is in compliance with the SEC rules. Even if there was a referral agreement between the Company and Ms. Stone, which there was not, the Company would not have been in violation of the SEC rules.
Second, FINRA rules apply to broker-dealers and registered representatives. FINRA does not regulate investment advisors or investment advisor firms, such as the Company, which are regulated by the SEC. Since the post relates to the Company, it cannot be in violation of FINRA rules.
#2 Consumer Comment
Satisfied clients
AUTHOR: Brent - (United States of America)
SUBMITTED: Saturday, July 30, 2011
My wife and I are long time clients of Heller Capital, and have worked with Sasha Stone. She has never stated that she is an investment advisor, and has been clear that she is a student working toward her MBA. She seems to be an honest, hard- working, and friendly young woman. I inquired about referrals, and there is no such arrangement there.
#1 Author of original report
Official contact information for the firm
AUTHOR: Jim Henley - (United States of America)
SUBMITTED: Saturday, July 09, 2011
below is the official contact information listed for the firm on Finra's website so there can be no mistake who this post is in reference to.
GREGORY S. HELLER
CRD# 1460520
Currently employed by and registered with the following FINRA Firms:
INVESTMENT SECURITY CORPORATION
11835 W. OLYMPIC BOULEVARD
SUITE 360 EAST
LOS ANGELES, CA 90064
CRD# 47536
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