Jenkins Hyundai When The Price Is Not the 'Real Price'! Ocala, Florida

Apparently, if you live in the Ocala, Florida market, Jenkins Hyundai thinks you are so stupid, that you cannot see their BOLD FACE LIE as it appears in black and white in their 11-5-09 Ocala Star-Banner ad on page 11D.

Lets take a look.  There eight used cars advertised and the first on the left is a 1998 Chevrolet Malibu LS.  The figure "$3925" is next to it in an oval.  A resonable person would believe that figure to be the price of the car...the money you pay to the dealer to buy it and that same reasonable person would know there would be official state registration fees, money which goes to the state.  At the bottom of the ad you will find this staterment: "Actual prices shown, just add tax, tag and $599 dealer fee."  What?  An additional $599 to the dealer?  So, the $3925 is NOT the "actual price shown", is it?  They think you are TOO STUPID to see this con-game.  The REAL PRICE of the car, the money going to the dealer is $4524!  Why not print that figure in the oval?  Why not?  Because Jenkins Hyundai doesn't have the HONESTY or INTEGRITY to do it!  What they are doing here is playing the "BOGUS, ADD-ON, PHONEY FEE con-game.  They really want $4524 for the car but they want to CON you into buying it by madvertising a PARTIAL PRICE and making up the rest by a phoney fee.  "Oh, but I see that in every ad!"  Again, what does that tell you about the state of the Sleazy American Car Business?

So I ask...

When is the price not the price?  You got it!  In the Sleazy American Car Business!  Time is long over due for the FUMIGATION!