MyHeritage USA, Inc Phony Free Trial Period Lehi Utah

I signed up for a free trial period for geneology research.  After checking the data sources available with known results, I discovered their service was not finding the people I was researching.  I cancelled the service on day 3 of the 7-day trial period.  The company charged my credit card $74.99 after I cancelled, and sent me an email, following:

Thank you for contacting us here at support.

I have looked at your account and I can see that you have a subscription which will expire on Jan 5 2015.
Therefore I would suggest that you keep your account until it expires, so that you can still use all the special features.

Please let me know how you decide, in order for me to be able to assist you as soon as possible.

Wishing you a wonderful day!

Best regards,
Dean
MyHeritage team

I sent a second demand they cancel but have not yet received a reply.  The cancell link is simply an email to their support team, which prevents a user from self-cancelling the account.  There are other reports online similar to this.