New World Video Direct Ordered name brand Canon, recieved cheap substitute Crystal Optics Internet

Ordered a brand name Canon EOS 7D Multi-coated Multi- Threaded lens filter kit as it was described in the ad copy on the website.  Paid $69.99 plus shipping.  Recieved a cheap substitute Crystal Optics lens filter kit.  This kit was priced at between $15.42 and $23.99 on other websites.  Complained to the company and they stated the ad copy stated "by Optics" on the last line of the ad copy and that the product they had shipped to me was the correct one.  When I clicked on this link, I was redirected to a webpage that offered items for sale that had the word "optics" in them.  I had no indication this was the manufacturer, particularly when the ad copy specifically named Canon EOS.  This is a sleazy seller who preys off the internet shopper to make huge profits by selling cheaper inferior products under the guise of legality.