Sun Gas Station This is the gas station across from the Chevron at 5928 Butler National Drive I paid $5.14 per gallon on 3/4/11 at this gas station orlando, Florida

  They could sell gas for $10/gal if they wanted to.   If people still buy it for that price, there must be a market for $10 gas.  

  What you describe is common at several gas stations near the airport in Orlando (and in other cities as well).   They take advantage of people who need to fill up rental cars before returning them.   It only works if you decide to fill up without bothering to check the price.  To most people it's pretty obvious.   What sort of gas station does not prominently post their prices so they can be seen from the street?  (the one that charges ridiculous prices).