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Report: #451754

Complaint Review: The Crawford Agency - Los Angeles California

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  • Reported By: anonymous North Dakota
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  • The Crawford Agency http://www.thecrawfordagency.com Los Angeles, California U.S.A.

The Crawford Agency - David Voogd - Maui Does everybody "make it"? Los Angeles California

*Consumer Comment: Crawford is a great opportunity for Actors

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The Crawford Agency is a nationwide talent management firm that conducts open audition calls in cities all over the country on an ongoing business. I first heard of the company through an ad on the radio. I had never previously been interested in acting, but am a huge fan of several of the Disney TV shows that they mentioned in their radio ads.

The auditions were held at a hotel in the city. The first 90 minutes or so of the entire presentation was actually really good and helpful for a newbie to the entertainment industry. Maui and David Voogd gave free advice about what it takes to make it, including how to assemble winning portfolios, acting resumes, and the importance of your headshots and demo reels. A significant amount of time was also spent, of course, talking about the agency's success stories, such as kids that recently made it big that they represent.

Very early on, I noticed the application of several classic sales techniques. One thing in particular was the frequent and repetitive use of the phrase, "...if you are lucky enough to receive a national contract..." The Crawford Agency works with people by giving them a one year exclusive management contract, from which The Crawford Agency derives a 10 percent commission on all work that you do. The repetitive use of a phrase like this is a common technique in doing sales to group audiences, because it builds a sense of exclusivity.

Throughout the sales presentation, they would use people from the group to do various exercises and make various points. They said that these callups to the front of the room were part of our auditions, and that our auditions started from the moment we showed up and signed.

After the sales presentation, we were all lined up and one by one did our formal auditions, which involved reading some scripted lines, and doing some on the spot improvisation given a scenario they gave us. After that, we were given a callback time and a copy of the contract to review.

I kept in touch with several other girls from our audition event, and every single one of us was "lucky enough to receive a national contract." In other words, we all made it. Everybody. A couple of the girls that made it really surprised me, since I didn't honestly think they had a chance (and I'm sure there was somebody that probably thought the same of me!).

It is very, very hard to find information online about The Crawford Agency, which is why I am writing this. While I do not believe that the company is necessarily a scam, their "auditions" are definitely just sales pitches. Also, the company IS NOT A LICENSED AGENCY. That's right - they are NOT AGENTS. They are a management firm.

As such, you need to know exactly what they do and don't do. If you are interested in acting, they will insert you into industry databases through one point of entry (their web site), and this service is going to cost you $1,000 for a year, or you can break it up into monthly payments for $150/month (that's $1800 total for the year). If you want to model, they charge you $175 to put your information on their web site only, then they shop you around to agencies.

The way the system works on the acting side is that, once you are in all the industry databases, you will be emailed casting opportunities that meet your profile criteria on a daily or weekly basis. Then, it is up to YOU to make your audition video and mail it to the casting director.

A big thing mentioned several times during the presentation was that finding the contact information for the casting directors was one of the most difficult things to do. This is actually not true, as anybody can subscribe to Breakdown Services and obtain full casting call and character breakdown information and the contact information for the casting director, and this service is only $68/year.

The largest industry casting databases, together, will run an individual about $300 per year to belong to all 4 of them. This tells me, then, that the remaining $700, give or take a little bit, is for The Crawford Agency to put you into the systems. Actually, you still have to do that, because you have to upload your photos, build your own resume, etc., on their web site, and then they likely use a database interchange program to dump THAT information into the industry databases, so it's all automated. Sure, they had to pay a computer programmer to put all the systems together, but this is most likely where they make their money, which is why I think EVERYBODY is offered a "national contract".

I am in no way saying that their service isn't good, and I do not doubt their connections to the modeling agencies. However, if your interest is in ACTING, I think you are better off going without personal management from a company like this and rather just doing it on your own for MUCH less money.

I found two very, very excellent sources of information for legitimately getting started in acting without managers. Read these two articles:

http://bbs.backstage.com/eve/forums/a/tpc/f/932105/m/846102181/p/1

http://bizparentz.org/thebizness/onlinecasting.html

The information in those two articles is enough to get you started, without spending thousands of dollars of money you probably don't have.

Sheila
anonymous, North Dakota
U.S.A.

This report was posted on Ripoff Report on 05/14/2009 07:41 AM and is a permanent record located here: https://www.ripoffreport.com/reports/the-crawford-agency/los-angeles-california/the-crawford-agency-david-voogd-maui-does-everybody-make-it-los-angeles-california-451754. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 Consumer Comment

Crawford is a great opportunity for Actors

AUTHOR: Dj Anderson - (U.S.A.)

POSTED: Monday, May 18, 2009

Before I add a rebuttal to the above report, I want to state that my name is DJ Anderson, I am an attorney in the Fargo, ND, area. I have two children that have been managed by The Crawford Agency for nearly 3 years now. As a family that lives in an area of the country that has little or no opportunity, I am always cautious about any of these acting and modeling groups that find their way to Fargo. That said, I actually contacted Daryl at The Crawford Agency in LA to inform him of the report and ask permission to provide a rebuttal.

After reading this report, which is on a website called Rip-Off Report, I found it very odd that the author needed to complain about a company that she was never contracted with. I also found it very odd that the author did not want to be identified and falsely stated that she was from North Dakota. I say falsely as she mentioned in the opening title of her report David and Maui. I know for a fact that Maui has never been to or recruited in North Dakota. Crawford has been to our area twice, February of 2009 and June of 2006. Both times it was Connie from their Chicago office that was the signing manager.

I want to fully address this report, but would like to give some history of my children's acting history. My children became interested in the entertainment industry over 10 years ago. They wanted to be on television. My wife, who always seems to find these opportunities, heard an advertisement on the radio for a group called ProScout. She took the children, they were accepted, and we paid nearly $1,000.00 each for them to go to a convention in Minneapolis for a weekend to meet and hopefully be discovered by agents. I went with my children and they were not given anything more than a walk past a group of agents. With the birth of the internet, came the birth of these so called casting websites and data banks. To date, my children are listed in 14 of themyes14! I am not sure which 4 the author of this report is talking about, but if you work at ityou can find that there are a large group of companies making casting opportunities their business. Finally, The Crawford Agency came to Fargo. My wife, again, took the children into the audition and they were offered contracts. It was not important to me how many talents were selected or if they selected everyone, as my only interest are the opportunities for my children. I signed my children up and it has been the best opportunity they have had.

After the audition in Fargo, my wife was given passwords to The Crawford Agency website. I did my homework by comparing the audition breakdowns that The Crawford Agency had listed to my 14 casting website sources. There were about 25% of the picture submittals that were the same. I could not find even 1 of the actual script taping submittals. It is important that you understand, again, that many of these websites charge a month fee, a per page fee, or provide scripts that are old or have no direct contact information. My children were on Actor Access, which cost $68.00 per year and $2.00 per page of any scripts that you want to down load. They are owned by one of the companies that Crawford works with that has castings available to Agents and Managers only! I have found that rarely any casting director will accept submissions from talent that are not represented by a manager or agent. I talked with Joey Paul, who cast for Disney, and she told me that her staff usually tosses out any submissions that come from an unrecognizable source, because the acting business is all contractual and a talent has to have representation of some type to move forward. I did ask about LA Castings, which is a great source for Casting Directors to post scripts for talent living directly in Los Angeles. If you live in Fargo, it is tough to find the address to submit the tape and the actual breakdown of the character. Let me, again, tell you that we have been down every avenue, with the exception of moving to LA, that you can imagine.

In fairness to the author of this report, I did research the 2 articles she posted. The first is at bbs.backstage.com, which mainly covers the realistic costs to live and work in LA. The Crawford Agency has a LA office, but is one of the very few management groups that will represent talent outside of the LA market. This fact alone is worth any type of investment. The second is at bisparentz.org that covers the subject on on-line casting sites. I was a bit confused in the statement made by the author. The Crawford Agency is a management group, not an on-line casting company. If the author understood exactly how this industry worked, she would understand that breakdownservices, which owns Actors Access and Show Fax as income generators to the general public, also own the data bank that most casting directors use to post the quality castings to agents and managers only. They only way you can pull an acceptable audition from this service is to be represented. I believe that this is the same situation with castingnetworks.com. There is a great amount of good information in the second article, but I would not say it is a source that discounts the power of having an agent and/or manager.

Finally, let me address the author's report. I find it really interesting that Sheila from North Dakota has yet to give one complete true and honest fact. Also, as the recent litigations against a number of people giving misleading facts continues to grow, I completely understand why she would not give her name and a contact e-mail address.

She stated that The Crawford Agency conducts open calls in cities all over the country. As unimportant as I find this, as who cares how and when they recruit, I was informed by Daryl that the company recently started recruiting again after over 2 years of not signing any new talent. According to him, agents and managers have to have growth with new talent. He also informed me that they represent less then 50 models, 10 singers, and 125 actors. It does not seem that they are doing a very good job signing Everybody. I don't see an issue with a company recruiting when and were they want toas long as they are doing legitimate business and the talents are signed contractually to the terms of their business.

Shelia seemed to be bothered by how the company conducted their search. I am surprised that she would not have gotten up and walked out. I am pretty certain that the group does not post guards at the door and it appears that she took advantage of the entire process. I know for a fact that they do open the opportunity to join their group based on the markets and types that they represent. In stating that, I also know that my sister-in-law was recently at a call in Cheyenne and not one of her 3 children got a contract offer. I, again, am not in a position to cast judgment on a company that has a perfect record with the BBB in all of their office locations and the respect of most every casting director and agent they deal with. They do exactly what their contract says they are going to do which make it hard to find information on them and is the reason Shelia decided to contribute her lose opinion to a website called Rip-Off Report.

Shelia really made the point that the company is not a licensed agency not agents The Crawford Agency is an agency, they are not a talent or modeling agency. There is a company in Minot called Crawford Agency, it is an insurance company. I have never heard or seen anyone from The Crawford Agency, which also includes a large advertising agency in Chicago and several public relations offices in other locations, refer to themselves as talent or modeling agents. Agencies come in many different forms. Just like Casting Agents are really people commissioned to sort talent for producers. I am aware that The Crawford Agency is owned by a corporation and that corporation is licensed correctly in every state they conduct business. That fact, I did check out before signing any contract with them. As an attorney, I know how to research these things.

I could go on, but I think it is time for me to make my final point. My two children have been listed with The Crawford Agency for over 3 years. It took us some time to get up to speed on how their services worked and how representation with them worked. Crawford took our children's headshots, at no cost, and has never posted their headshots with any of the on-line casting sites Shelia described. Crawford also gave us direction on building a resume, but to date, they have never ask for a copy or posted that copy on any site.

My daughter landed a call back within 20 days of listing with the agency, sorry, management group. Crawford had my daughter represented by a top LA agent on a hand shake deal, without even meeting with her, because of the callback. Crawford also had all of the paperwork sent and gave us direction on how to complete it so that my daughter would have the necessary work permits when she arrived at the audition. This included the permission that we needed from her school. They were the best investment we made, and I am certain they are not making a profit from the marketing cost they recommend. If this were the case, the cost would be much, much higher.

My daughter has generated over $67,000.00 in income from work in the acting industry. She has appeared in one commercial, and three television episodes. My son has generated almost $143,000.00 in income. He has appeared in 2 national commercials for Target, as well as a number of other projects. They both have agents in LA, which Crawford arranged the interviews. They both have agents in Minneapolis, which Crawford arranged without any type of interview. Paying marketing cost, including website fees, is pretty standard with almost every agent. When my children renewed their contracts, the cost dropped from $1,000.00 to $350.00. The bonus, Crawford provides my children with training programs, written originally for a high end acting school, at no cost. They work really hard for their 10% commission, which has amounted to little over $21,000.00 over the past 3 years.

My children have done it all, good and bad, in this industry. Getting involved with The Crawford Agency was the best thing that happened to us. My last point, if this company did not do exactly what their contract says they do, the internet would be full of current and former talent complaining about them. There would be numerous complaints with the BBB. I am doing litigation for a individual ripped off in the mortgage industry, which is what drove me to this site for research. If you have any additional questions, especially about getting started in the acting industry, just e-mail me! My wife and I have been down every avenue.

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