Łukasz Kowalik Beetroot design Sent me graphic designs that his previously sold to others Poland Nationwide

Dear All,

At the very beginning, I would like to pay attention to the anonymity of this post and the lack of any identification data of a person who slander my company – Beetroot Graphics. There is no reason to remain anonymous if someone is honest and has nothing to hide.

The situation described in the above post concerns Mr Sirus Naroei from London, UK, and his company – EATARIA.

However, the description published by Mr Naroei is, actually, very different from the factual state. First of all, Mr Naroei was well aware of the proposed cooperation conditions and had been notified of any necessary advance payments for the preparation of 3 demo designs projects. Finally, he received 6 different versions to choose from.

Unfortunately, he liked none of the presented design projects and asked for more but, as I have already mentioned above, our agreement provided for only 3 demo versions.

It is untrue that conceptual design projects submitted to Mr Naroei had been previously sold to any other third party. I have no idea on what basis Mr Naroei drew this conclusion, but it is an utter nonsense. The said versions (2 out of 6) had been designed earlier for fun or had been rejected by other customers in the past. They were part of my portfolio, but none of them have ever been used by any of my clients.

Furthermore, it is untrue that Mr Naroei received design projects that were identical with those shown in my portfolio. All submitted projects were well thought-out and adequately tailored to the needs of the EATERIA brand. I decided to rely on them as I felt that they represented the idea very well.

It is also untrue that Mr Naroei showed me any sample projects or provided me with any links to graphics that illustrated his preferences. No such information was included in the brief. In a relevant box, Mr Naroei simply wrote: “No graphics”. The brief was completed in a very general manner, sparing with words. Therefore, I let my intuition guide me throughout the process, which is usually the case with many clients. In 90% of such cases, my intuition never fails me.

Mr Sirus Naroei showed me some sample logos that meet his expectations, but it was after I had presented him with my design projects.

Besides, it’s not clear to me why Mr Naroei complains about the duration of the development process as he had been informed that it would take 2 weeks. What is more, Mr Naroei received my proposals exactly at the right time.

Also, I don’t understand why Mr Naroei thinks that he is entitled to the reimbursement of any costs. Even though he didn’t like my projects, he should remember that he has employed a graphic designer by commissioning work and making an order. Irrespective of the customer’s taste, graphic designers dedicate their time and generate concepts, even if their work relies on previously developed ideas.

Thus, clearly, Mr Naroei doesn’t understand that this still counts as performance of work that should be paid with adequate remuneration.

All in all, this dispute does not arise from problems on my part, but from Mr Naroei’s behaviour and lack of understanding of design processes. It’s Mr Naroei who didn’t pay enough attention to his duties arising from our agreement and was not involved enough to clearly communicate his vision.

As a graphic designer, I didn’t receive sufficient information on Mr Naroei’s expectations nor any guidelines as to the style preferred by him. When employing me, Mr Naroei was familiar with my portfolio and well aware of my style, thus, he must have known what could have been expected from my work.

Please remember that I decided to forget about additional remuneration for extra projects prepared for Mr Naroei. For just a moment, I was convinced that Mr Naroei might simply have poor experience in cooperation with graphic designers and might have misunderstood our arrangements. Unfortunately, Mr Naroei turned out to be more than rude. He insulted and threatened me, saying that he would destroy my reputation online, the example of which is this post.

I interpret his post on this website as revenge resulting from his failure to understand the situation and our cooperation conditions, proposed by me and accepted by Mr Naroei, as well as revenge for the rejection of his complaint and his request for reimbursement of advance payment by Pay Pal.

I, hereby, announce that this is my last post regarding this case and that I do not intend to waste any more time nor money on disputes with Mr Naroei.

Kind Regards,

Łukasz Kowalik