Yourstoreonline.net Long List of Unethical Practices Waukesha Wisconsin

The OP here seems to be peppering the web as far and wide as he/she can with this story about Your Store Online.  I'm glad at least this site gives other consumers the opportunity to rebut.

Fines?  JAIL TIME???  For what?  Having an unhappy customer?  Doing bad business is not a crime (returning merchandise without properly observing the merchant's return policy and then disputing the credit card charge is fraud, actually.  That's akin to leaving a sack of unwanted merchandise in WalMart's parking lot and then taking the money from one of the cash registers).  If they hack off enough customers, they will lose all of their customers, go out of business, and then they can use a lawn chair to camp out in the unemployment line with the rest of the 10% of our population that is currently out of work.  That's how the free enterprise system works and there is no need for the government to intervene in that natural flow of actions/consequences by criminalizing part of it.

I own a small business and will be first to say that it is IMPOSSIBLE to please every customer and the customer is NOT always right.  For every angry customer I have had, there are a hundred others giving my number to friends and family.  Since Your Store Online is still in business I would wager that this is the case with them as well, although it is little more than educated conjecture.  There are a disproportionate number of complaints vs. compliments on the web, but that is true of all web businesses.  People are much more likely to proverbially "shout from the rooftops" if they are mad than if they are happy.

I can also find no record of this company changing its phone number at all in recent years.  The wayback machine shows the same number on the site throughout its existence.  A satellite view of its address shows a warehouse in an industrial park; exactly what one would expect.

Since I have had more than one very pleasant experience with this merchant, including first-rate phone service before and after the sale as well as them standing behind a price error on their part that cost them hundreds of dollars and saved me a bundle, we'll say that my experience cancels out that of the original poster and a few others who have used this or other forums to complain.

(and no, I don't work for them.  They are a bric-a-brac dealer in Wisconsin.  I am an IT consultant 1200 miles away in Houston)