DVOR Optics Planet Bait and Switch, Deceptive business practices (Opinion) Northbrook IL

DVOR advertised a laser grip sight which clearly indicated a red laser using the same item numbers. The item has a picture on the advertisement showing a pistol emitting a red laser from the pistol grip. Also was a video of the product of the same product emitting a red laser beam using the same product numbers. (See: http://www.opticsplanet.com/crimson-trace-ir-laser-grips-for-beretta-92-96-m9-mil-std-810-ir.html)

After the product arrived I notified the product manufacture the laser sight was not operating. I was then made aware the product required a pair of expensive night vision goggles to enable someone to see the laser beam. I search the DVOR and Parent Company Optics Planet web site and the advertisement has no indication of the laser sight requiring an expensive pair of night vision goggles to enable the operator to see the laser.  When the company was contacted the person stated the "IR" under the picture of the pistol emitting a red laser was where the consumer should have read to understand the product required the addition night vision goggles. I do not agree with the service rep. While the position of the company is that I should have known due to the "IR" being on the advertisement required night vision goggles. I have the opinion that a picture is worth a thousand words, refering to the photograph of a pistol in the picture with a red laser. Also a video which has the product number which shows the laser sight emitting a red laser.

Researching at the product manufacturer web site, www.crimsontrace.com, states in large red letters that the laser requires the night vision goggles. Crimson Trace stated they received several calls about DVOR failing to include the laser required night vision goggles. DVOR has clearly committed a bait and switch violation as well as deceptive business practices.

After speaking with the customer service person claim, “IR” was the information which informed the consumer the laser sight required an expensive pair of night vision goggles. I then researched the meaning of “IR”, the only meaning related to the subject is Infrared Laser (IR).  

DVOR offers only store credit and not a refund which requires someone to do business after the company fails to satisfy the complaint.