Zale Media Expensive. Poor quality and quantity of leads

Zale promises to provide leads for real estate agents. They provide a CRM for $2500 and then promise to manage a "marketing system" which is Facebook ads.  Once you pay, you learn that they only run 4 ads that all look the same except for a different tag line. The ads look like a total amateur made them. Facebook recommends against running the same all the time so they aren't even following basic Facebook guidelines. Zale recommends $10/day ad spend.

I immediately started receiving leads but they were mostly immigrants that could barely speak English.  Some I couldn't understand at all.  First names like Adedamola, Ashimarya, Abishek, Habibullah, etc.  Many I couldn't pronounce so it was difficult to call them. I'm in the DFW area so there is no reason that these were the only leads I was receiving.

I emailed Zale and said there must be something wrong.  The person that replied said he would look into it. A couple days later he replied saying that he changed the settings and lead quality should improve. It didn't.  After a couple more emails he admitted that those were the type of leads that their ads generated and I just needed to work them.

Their CRM is really terrible as well.  I use kvcore CRM so I had the leads imported into kvcore. It is a robust CRM for real estate agents.  However, because I didn't use their CRM for all correspondence, I wasn't eligible for their so-called refund guarantee. 

I didn't try to fight with them as they are very experienced at ripping people off.  Their guarantee has so much fine print that they will never have to give a refund.

Please, stay away from this company. They will take your money and not give much in return.