Dell Dell Black Friday Scam Miami

Dell is offering fake sales to entice people to come to their site.  I was on their site at 5:58 and clicked the link to purchase a product listed on their Black Friday add precisely when the clock hit 6PM (the time their sale started).  The item (xbox one bundle) was still listed at the old price so I refreshed the page and tried their link again, but the price was still listed at the old price. I contacted them and they say the sale ended. This is an obvious scam to get people to visit their site.