MortgageMarketingCoach.com Doren Aldana Please don't fall for this like I did! Save your $5000! Kamloops Internet

I made it very clear from the start with this client, that this is a 6-week training program that requires a full year of execution with a dedicated effort of at least 5 hrs per week to implement all of the strategies and campaigns in the Database Marketing Acceleration Formula. We provide ongoing support, every step of the way.

He wanted to quit within the first 2 weeks, not based on results of proper execution, but based on his own opinion of what he thinks would work or not work.

He says that there is "no winning" with me, but frankly, his execution of my proven Formula (with the exception of his Birthday Call campaign) has been anemic at best and erroneous at worst.

For example:

The Formula requires that he upload his ENTIRE database of past clients to the Testimonial Engine, so he can convert 20-40% of them into positive reviews. He uploaded 7 people out of his 450 past clients.

The Formula requires that he send the MAGIC WAND LETTER to everyone who gives him a positive review and then follow up by phone using my proven script to ask for referrals. He sent the letter to 30 clients who were not positive reviewers and did not use my script for proper phone follow up.

The Formula requires that he allow us to build and deploy email campaigns within his CRM and then have the system deploy 4 video emails sent to his prospects and clients per month (one per week) and 4 video emails to his Realtors per month (one per week). This is not a one-and-done campaign, it's designed to cultivate those relationships and build top of mind awareness over the LONG TERM, month after month, for an entire year. He sent out 1 or 2 emails and then promptly stopped after getting 15 unsubscribes out of 700 people (.02% out out rate - which is way below industry average).

The Formula requires booking 15-minute Annual Mortgage Review consultations with past clients (on their mortgage anniversary) to ensure their mortgage is still in sync with their short term and long term plans and to ask for referrals. The client did 2 of them and then quit.

I could keep going but you get the idea. As you can see, this client was not coachable, nor was he committed to proper execution. He expected to see an avalanche of results overnight without following the proven Formula, as prescribed.

Furthermore, he says that we didn't follow through on the live events we promised, but that's entirely false. In the past year, we did an event in Cancun and Puerto Vallarta - and he attended neither (despite numerous emails inviting him to attend).

There is nothing in this rebuttal that breaks any sort of confidentiality agreement with the client. The only reason why he doesn't want me sharing this is because it exposes the fact that he did not follow my proven Formula, but seems to have a sense of entitlement to breakthrough results as if he did.

 You see the thing with Doren is that no matter what you show him you implemented he will tell you that you didnt do it correctly. There is no winning. We implemented the videos, we implemeted his magic wand letter, annual mortgage reviews, live Birthday calls. His requirement was 3. But when I told him about them he just says you are complaining and didnt do it properly. He is exactly why the marketing space has a bad name. People who cant except when something goes wrong and own up to it. If one of my client percieves that my service is not as they expected. I dont get in a full blown high school argument with them. I just accept that is how they feel and I make it right. That way my business reputation stays high. I am not a low producing mortgage guy. I am in the top 5% of my network. Therefore when things are subpar. I protect my clients and my reputation. So for anyone reading this protect yours also and don't get involved with Doran. He will sell you the same product in a different way 3 times and will not follow through on his bonuses. Say he is doing a live event and the never follows through. He will then also break confidentiality by posting personal conversations and going into your programs which has your client information in them. Stay clear!

This client says the our Database Marketing Acceleration Formula course is "entry level", however, after reviewing what he actually implemented from our system, it is clear he is not coachble and did not implement a single strategy or campaign as prescribed. 

After 2 weeks of half-hearted, feeble, uncommitted execution, he began to complain about the fact he didn't think it would work. I thought it was too "entry level". I told reassured him and suggested that he stop prejudging and just follow the formula exactly as prescribed for 90 days, and if he's not happy with the results I'll give him all his money back. 

Well, after 90 days, the client came back saying he wanted his money back. 

Frankly, we normally don't even offer a refund policy - as results do vary based on the diligence, work ethic, coachability and execution of the client. That's why I didn't give him any written guarantee when he signed up for the course.

As a matter of fact, now we go one step further and have all our clients sign a user agreement, so that they understand that there are no guarantees on results. This puts ownership of proper execution and implementation in the hands of the client, and the corollary is that our students are getting WAY better results (see links below for proof).

The key to success with this - and anything else in life - is proper execution.

However, I was -- and still am -- happy to give this client a full refund, if I see that he has implemented my formula according to my specific prescription laid out in the course, and has given it sufficient time to yield fruit.

With that said, after receiving an email from the client clearly deliniating that he has not implemented anything according to my prescription (but felt that I had not supported him enough) I sent him this reply:

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"I'm sorry you feel that way. We have live Q&A calls every Friday (I haven't seen you on one of them for a while now). I send you emails twice per week asking if you have any questions. What additional support were you wanting?

When baking a cake, the results you get are based on your execution (the right ingredients, in the right sequence, in the right proportions). This is exactly the same. If you want to get better results, we need you to be coachable and follow the proven formula.

I don't understand your reference to "spamming". I hate spamming and have never recommended it. What makes you feel that I am recommending that you blindly spam your customers?

Thank you for replying with your feedback. Here are my comments/questions...

1) I see that you have only loaded 7 clients into the Testimonial Engine. That tells me you didn't follow my prescription of only sending the Magic Wand letter to "raving fans" who gave you a positive review. That's precisely why your results were lacklustre. For optimal results, you need to send the letter to raving fans and then follow up by phone using my proven script.

2) It doesn't matter how good your email marketing campaign is, you're never going please everyone. A certain amount of unsubscribes is a good sign, that means you're actually sending emails out consistently. The fact that you only had 15 out of 700 to unsubscribe means that you had a very low unsubscribe rate of just .02%. That's crazy low! Keep in mind that your goal should not be to please everybody (mission impossible). Instead, your goal is to generate more repeat and referral business by sending quality content consistently. It's about progress in profit, not perfection.

3) Again, my program doesn't recommend "blindly spamming" people who don't know you. Instead, it recommends you send the buyer and seller agent a Thank You card after each purchase transaction and then follow up by phone to invite them to meet for coffee to talk about how you can help them grow their business. Then AFTER you have established a relationship, send them a weekly video with tips that add value to their business. It's all based on a pre-existing relationship and adding unique value. Make sense?

4) Since you're not sending out the emails to your clients anymore, obviously that makes calling them to talk about the videos irrelevant.

5) I have a great system for boosting show up rate with Annual Mortgage Reviews, if you would like to learn it. It will take your show up rate from 2 out of 10 to 7 out of 10. Since you have only done 2 AMRs, your sample size is way too low. After you complete 10 AMRs while following my script, you'll see it's one of the most profitable 15-minute conversations you can ever happen with your clients. One of my clients generated an extra $200k in the last 2 years just with this one strategy alone!

6) When it comes to long-term nurture campaigns (like weekly videos or a monthly direct mail newsletter), it's impossible to have it be customized for each individual person. That doesn't stop it from building top of mind awareness, adding value, educating your clients and attracting repeat and referral business. The job of LONG TERM NURTURE is staying TOP OF MIND, not providing custom messages. The custom messages are done with Trigger Campaigns, not Long Term Nurture. Make sense?

Rest assured, I am a man of my word. My system works, IF you work it.

Here's proof:
http://mortgagemarketingcoach.com/client-reviews/
http://done4uvideomarketing.com/reviews
http://mytestimonialengine.com/reviews/

So far, you haven't given me any information that shows that you've even implemented one strategy according to my prescription, let alone three.

If you are really committed to your breakthrough, I would suggest you stop complaining and start executing. Trust the process. Follow the formula. Do the work.

If you're willing to get in the game and COMMIT to your breakthrough and if you're willing to be coachable, I can coach you to success. ​I'm ready when you are."

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As you can appreciate from my communication above, I have been upfront and honest with this client from the very beginning. 

The client says that our strategies are "corny" and "entry level" and "spammy", however, these are the exact same strategies that took one of my clients from 3 deals per month to a $100M/year in funded deals (top 3 in his entire company) in just 3 years. As you can see from the links above, our stuff works, IF you work it. 

Our refund policy is still available for this client if he is willing to work the system properly. But unfortunately, this client would rather complain that commit to his breakthrough. 

And that's precisely why we now have all of our clients sign a user agreement before they can even access our system, so they understand there are no refunds. They must commit to themselves and their breakthrough to ensure success. The only guarantee is this: if you keep doing what you've always done, you'll keep getting what you've always got. 

I hope that helps to clarify the situation, now that you've heard both sides of the story.