Naked Wines $100 Gift Voucher

$100 voucher on first purchase - naked wines  membership club with monthly fee.  The voucher presents as a gift in exchange for visiting their site and choosing to become a member. However, the voucher is only valid for non-member pricing, though not mentioned on the card or website.  Membership is delayed due to a "waiting list", with hopes that the $100 voucher produces a nonmember priced sale. Upon first payment and allowance to become a member, the voucher becomes useless because the member discount is roughly equivalent. Whats more, wines are priced equivalent to any wine store. Essentially, a wine club of no-name wines for the same price as tried and true wineries.