Priceline.com Priceline False and misleading advertising Internet

I recently purchased a hotel room from Priceline.com through their express deals.  I was searching for a hotel on 7 mile beach in the Cayman Islands and their website indicated that the hotel was on seven mile beach.  After purchasing the hotel, which is done on somewhat of a blind purchase process (i.e. you don't know what hotel you're getting, just that your getting a hotel in the area requested at a certain "star rating") it was revealed that the hotel was no where near seven mile beach.

After charging my card, I was sent a hotel reservation for Holiday Inn on the other side of the island, not over looking the ocean and nowhere near seven mile beach.  When I called to complain, the staff (from an apparent foreign call center) stated that the Priceline site only represents that the proposed hotel offered is in the general area of seven mile beach.  Essentially what they are saying is that if you order a hotel by the beach, they can put you in a back alley behind a Ralphs grocery store half a mile away because that it technically "near the beach".

Ultimately Priceline refused to refund my money.  Now I am left with having to dispute this on my credit card and possibly filing a small claims action...what a waste of f***ing time, apparently call so they can gouge people for a few extra dollars. Not a good business model!