Prospect Match Javlin Marketing, Advisor Newsletters.com Bogus Leads to Minors 1647 Willow Pass Road, #164, California

Here's the straight up truth: every single one of my 100 prospects told me that they didn't request any  information.  I followed the PM script to the letter.  I even sent hand written cards/envelopes to over half my prospects.  Some of them actually called me before I called them off of my hand written note.  Unfortunately, those calling me  were PARENTS of minors who were calling to find out how I got their child's name, etc.  Last night, at 9p an irate parent called my cell phone and demanded to why I was soliciting her 17 year old son.   

I also heard time and time again,  "You are the fifth person who has called me on this!  Stop sending me booklets and stop calling me.  How did you get my name?"   Another sentiment I heard from "prospects" is, "I am sure you bought my name from someone who sold my identity.  I'm going to report you to the police."

I called PM and told them about these things and they tried to say that I needed to follow their script; when I said I DID follow their script and protocol they implied that I clearly wasn't very good at it.  When I told them of the minors, they said that their "guarantee" doesn't include the quality of the leads, only that there is a working phone number, email, and/or physical mailing address.

Here's another thing:  The booklets they provide, you have to 1) print them  2) you have to get them approved from compliance ( my compliance wouldn't approve it or even allow me to modify it).

AFTER the sale they'll admit that most of the leads are coming from sites like Publisher Clearing House.  (Oh right, that's my ideal client!  Someone reading up on how to win a sweepstakes?)

This wasn't just a waste of money, it was a waste of effort, time, and I feel reflected very poorly on me as a professional.    I was out of integrity when following their script to say, "You were on my website and filled out a form requesting my booklet Annuity Owner Mistakes."   They weren't on my site, and I can't find someone who had any recollection of filling out the form. 

Don't do it, no matter how good it sounds!  

Here's the script they insist you use:

Hello ___________ ,  this is______________h and in the last couple weeks you were on the internet and  ordered a copy of my booklet ___________________ did that get to you in the last day or so?

 <I didn't order the booklet>

 Oh ok, let me ask you he last week or so, do you recall being on the internet?   Cuz I can understand why you may have forgotten--you were on my website and you filled out a form w/ your Name/Address... You're at  <address>  correct?  Yah, that's what you put in here.  And this phone number you also put in, and  that's how I happen to know what it is.

 I appreciate that you probably forgot, but what would have motivated you to fill out a form requesting a booklet about Annuties/Life Insurance/A Retirement Analysis/        What is it about that topic that would have piqued your interest?  So you really have no idea if it's of interest or not?

 I don't know if this  would be of any value, do you have some concerns that  YOU'LL OUTLIVE YOUR MONEY, have enough income to be comfortable,  or  ___________?   

 You know, you  tell me if this will be of value for you:   you know how legal firms provide pro-bono work to the community well I do the same thing,  Community Service  Educational appointments on Tuesdays and Thursdays!   I have people in who want to take advantage of this.  They are people who are pre-retirees, or retirees and I answer their questions, and then we show
them what other people just like them have done,  who want to learn what other people just like
them who are having a very successful retirement.  

 Would you like to see what other people have done, that were 2-3 years from retirement,  and how they have organized their affairs before, and then 2-3 years after retirement?  Would it be of value to see that would people just like you have done?  Is Tuesday or Thursday better for you?
<book the appointment>