World Jewels Unethical business practices, poor workmanship, dishonest, failure to follow up, and selling faulty merchandise Los Angeles, California Internet

I ordered an engagement ring from Allen, the owner of this company, on 2/8/14. The ring was received with severe damage to the platinum setting which is questionably genuine platinum because it turned yellow after just a couple of weeks. A replacement ring was sent the following month with a center stone that was yellow in color (I upgraded to an "F" colorless diamond) and showed a large inclusion to be seen by the naked eye (despite the fact that I upgraded the clarity to a VS, which by definition shouldn't have had inclusions to be seen by the naked eye). I contacted Allen, the owner, again on 4/10/15 to resolve this new issue and he has yet to follow through or even return my calls. It is now 4/22/14; I am currently contemplating legal action and have filed a case with the BBB, which Allen claims to have an A+ rating with. This company fails in service and product consistency. Aside from lacking in general business ethic they are falsely advertising and passing products off as more valuable than they are (in layman's terms). I strongly advise that anyone who is considering making a purchase with this organization evaluate my experiences as well as others who have taken to the web to voice their experiences. There is a high probability that this will happen to you.