Ace Industrial Supply Ace tool warranty fraud Burbank California

I purchased a very expensive set of drill bits and reverse drill bits and extractors from ace tools acouple of years ago and was told they were covered by an unlimited lifetime warranty. My salesman told me all I had to do was call them up and tell them what sizes I needed replaced and they would send them with free shipping no questions asked. This was the only reason I bought the set for $300 something. 

The bits started breaking right away and were no where near as good as they claimed. After a year or so and over half the set being broken I send the company an email about getting them replaced even offered to send in the broken ones. I get a reply back wanting my account info so I replied and after a few days I get the response "since there has not been any recent activity on my account they are voiding the warranty. I was never told I had to keep buying things from them for them to stand behind the warranty. When I emailed them back I get no response.