beenverified.com deceptive advertising, Internet

BeenVerified advertises free trials and does require a valid credit or debit card for access to the trial.  BeenVerified is committed to making the cancellation procedure as easy as possible for its users.  Currently, we offer two ways for customers to cancel their account.  

First, BeenVerified provides instant cancellation online.  The company created a program called "EZ Cancel," which allows for maximum transpracency and ease in the cancellation process.  "EZ Cancel" is a large blue button that, when clicked, instantly cancels an account.  This button is found within 2 clicks of every, as it sits in the "My Account" link that is accessible on every page of the applicaiton.  There are three additional points about the "EZ Cancel" process that consumers should be aware of:

Second, we allow customers to cancel over the phone by calling our 800 customer support number.  Currently, our hours of operation are from 8 am to 8 pm EST Monday-Friday and from 10 am 6 pm EST on Saturday.  While in an ideal world they would offer 24 hour customer support, BeenVerified does all phone support "in-house," in their main offices.  The company believes that they can provide customers with better support then if they "outsourced" their phone operations, even if outsourcing would allow for 24 hour availability.  Finally, as a business, BeenVerified wants to ensure a reaonsable quality of life for its support staff by closing on Sundays and by not assigning overnight hours.  From an overall business perspective, it would be "more profitable" to outsource 24/7 phone support, but the company believes the current system allows for more responsible and effective support, while treating their employees with maximum respect.