Diamonds International DI is NOT a ripoff! Ny NY Nationwide

I cant believe some of the reviews i am reading about DI! This is a company that has over 100 stores worldwide and has millions of satisfied guests. They continue to have repeat business and have grown from a single store with 6 showcases in St Thomas in 1988 to a global economic powerhouse contributing to the economy  with substantial growth to this day. Sure there are dissatisfied guests az there are with any company...just look at Walmart or any othdr large business for that matter. I can also say that the consumer needs to educate themselves before buying as this seems to be the greatest complaint. People dont listen to what are facts and only see the the jeweler that cant match the price given so they bash the other jeweler when they cant even get a hold of the same product. I have been a jeweler for over 20 years and seen amazing deals  come from the islands especially DI! Am I jealous...you bet but i refuse to bash them because they provide value and i have been able to gain additional business by not lowering myself to the others that do bash. Do i see bad deals...yes ...however i am able to also explain how the guest can increase the value of what they purchesed. KAYS, JAREDS, ZALES, all have the same complaints yet they still survive...how is this...like Diamonds International they ultimately have exemplory service overall! Yes it's ashame when you run into a bad salezperson... blame them and not the company!