Southwest Marketing, World Perfume, Inc., Joe Manor, Marvin Seay, Heather Cline, Job seekers beware! No experience need to enter this manager-in-training scam Houston Texas

Jeanna,
Hey I hope you are reading this, please go to:
http://finance.groups.yahoo.com/group/scenturainfo/
become a member, and post the file of this:

"I managed to get a copy of the agreement I never read"

This would really help us.

Thank you,
"JD"
--Who closed down Joe Manor's World Perfume office in October of 2002, and hopefully helped close down his office in Florida too.

Keep in mind that Johnny Whitworth up until the mid 90's was Scentura's top distributor--king of the pyramid scheme, or at least one of the princes.

ARE WORLD PERFUME AND SCENTURA THE SAME COMPANY?

Because of Scentura's horrible reputation, World Perfume distributors and the headquarters office aggressively attempts to distance itself from any association to Scentura.

The fact is that World Perfume and Scentura are two distinct companies, but they have virtually the same business models. World Perfume and Scentura's training is exactly the same.

The President of World Perfume, Johnny Whitworth, worked for Scentura for years as Scentura's top distributor. Mr. Whitworth left Scentura to start his own perfume business, World Perfume, in 1994. When he left he took the business model with him and applied it to World Perfume. He also stole the training manuals, which can be clearly seen in the training sessions showing the training sessions are EXACTLY alike.

Many distributors have been lured away from Scentura to work for World Perfume.

Scentura and World Perfume may not be the same company, but their distributors have almost identical business models:

*Sell perfume in parking lots
*FFAAR (friends family and relatives) contest
*All distributors buy products on consignment
*Same fraudulent classified advertising
*Same Multi-level marketing scheme
*Very similar training, using the same analogies, promises, lies, and acronyms (K.I.S.S. FFAAR, Training=Torture, Fear of Loss, "Drop", P.M.A.=O.P.M. ).

For a copy of 120-pages of Scentura distributor training files, which World Perfume's training is very similar to please email me at: notworld_perfume@yahoo.com Excerpts of these files and table of contents are here.

Start date

World Perfume
1994 after being a distributor of Scentura

Scentura
Larry Hahn began Wholesale Merchandise and W.M. Industries (WMI) in 1975 in Atlanta Georgia. WMI was a wholesaler of consumer products, which have included tools, artwork, kitchen products, and electronics.

In the mid 80's the name was changed to Scentura Creations and the company began to focus exclusively on perfume sales.

Headquarters

World Perfume
Dallas Texas

Scentura
Atlanta Georgia

Distributors

World Perfume
About 50 sales offices according to inside sources.

Scentura
570 sales offices worldwide according to Buffalo News; Buffalo, N.Y.; Mar 28, 1992

Offices across the US, England, Canada, and Israel.

The striking similarities between the two companies

Name of imitation perfume:

World Perfume
Parfum Du Monde

Scentura
Observ L ssence

Both titled:

The opportunity page.

World Perfume
www.worldperfumeinc.com/opp.asp

Scentura
www.scenturacreations.com/ opportunity.htm

The spiel on the opportunity page

World Perfume
Imagine being your own boss. Imagine having financial freedom.

Scentura
This is a once-in-a-lifetime opportunity to be in business for yourself.

FFAAR contest

World Perfume
FFAAR contest (Family, Friends Acquaintances and Relatives contest)

Scentura
FFAAR contest (Family, Friends Acquaintances and Relatives contest)

The spiel behind the FFAAR contest
World Perfume
Practice selling on your family and friends.

Scentura
Practice selling on your family and friends.


Advertisements in the classifieds

World Perfume
Always advertise no experience necessary and management positions available in the classifieds, every week for as long as the local business is open.

Scentura
Always advertise no experience necessary and management positions available in the classifieds, every week for as long as the local business is open.

Taxes
World Perfume
All employees are responsible for declaring and keeping track of their own taxes.

Scentura
All employees are responsible for declaring and keeping track of their own taxes.

Independent contractor contract

World Perfume
Before going out and selling perfume, all employees must sign an independent contractor contract, stating that the parent company is not liable for anything that the employees do.

Scentura
Before going out and selling perfume, all employees must sign an independent contractor contract, stating that the parent company is not liable for anything that the employees do.

Independent contractor contract for distributors

World Perfume
All distributors also must sign an independent contractor contract, stating that the parent company is not liable for anything that the distributor does.

Scentura
All distributors also must sign an independent contractor contract, stating that the parent company is not liable for anything that the distributor does.

Distributors usually encourage employees to lie and say that the product is the original, and not an imitation.

World Perfume
McCoy claims he convinced women they were buying expensive designer fragrances--the real thing...for the half the price. In fact, they were expensive knock-offs.

-- Scents Of Deception: To Buy Or Not To Buy http://www.newsnet5.com/ specialassignment/ 1040015/detail.html

Scentura
Media report on Scentura: "We didn't have these products until the day after we sold them," he said. "And then they brought in the different types of cologne and perfumes, and that's when it really caught me. I said 'Wait, this isn't what I was selling to people.'"

Media report on Scentura: They told would-be customers they were selling famous- name perfumes dirt cheap as part of a promotion.

----

"A WMI brochure describes the experience of Johnny Whitworth, who is still with Hahn: " He left behind a salary of $150,000, but that didn't bother Johnny. With hard work, enthusiasm, and doing things the "WMI" way, after one year his income hit $600,000."
--- From "Who wants to be rich? Larry Hahn: from sleeping in a car to a $5 million home",


----
My World Perfume Experience
The ad:

After seeing an ad in the Salt Lake Tribune for managers, I called and went to the interview.

====

Michael Cronin's Scentura Experience
The ad:

After seeing an ad in the Times (south suburban Chicago paper) for 25 full-time positions, up to $575 a week, I called the phone number that was listed there during my lunch hour on a Monday afternoon.

===
My World Perfume Experience
The Business:

The building was unmarked with no sign out front.


===
Michael Cronin's Scentura Experience
The Business:

I showed up at Extreme Enterprise in Portage, IN. Or at least I thought I did. I figured it had to be it based on the directions that I had, although there was a sign out front, nowhere did it say which suite belonged to Extreme. Very nice. No name on the building and no address anywhere to be seen. My house at least has the address posted. And most people's houses have their name on the mailbox or a decorative plaque on the front door or something...but this business can't even manage that. Probably because they don't expect to be there long enough to bother...

---
My World Perfume Experience
The resume and interview

The First Interview
Wednesday, October 23, 2002

(I interviewed alone, but some people interviewed in groups of two)

Ms. Kukal had me rate myself from a 1 to 10.

She also had me list three qualities that describe myself.

---
Michael Cronin's Scentura Experience
The First Interview
Monday, December 10, 2001

So after filling out a form ...with a bunch of questions about how I rate myself dealing with other people and where my last job was and how much I made there and how much I'd like to make... I met with Jenny with another applicant in the room. She just went over a few of the questions on the form and ...verify(ed) my address...

So we went through the questions and then she told me to call back later that evening and she would tell me if I was selected for a second interview. I left then, and I assume the same thing happened with the other woman in the room.

---
My World Perfume Experience
2nd Interveiw

Group (Second Interview)
Thursday, October 24, 2002, 12 PM

The class started late, as we waited Ms. Kukal made small talk. There were about 30 people in the room.

--
Michael Cronin's Scentura Experience
2nd Interview

The Second Interview
Thursday, Dec 13, 2001

When I went back on Thursday, Jason Mergl (District Manager) was in the lobby, so that's the first time I met him. I sat around for a few minutes while a few other people arrived and then we went into the conference room, where there were already about 20 other people. Jason went on about how he went to Southern Arkansas University on a football scholarship and then got hurt and lost the scholarship, so he was living on his dad's couch and working at Hobart Lumber. And then...he and his girlfriend find out they're pregnant! What's he going to do? Lo and behold, he found Scentura Creations! He drove to Lombard, IL every day for training. I'm figuring that would be about a 1-1/2 hour drive in good traffic.

---
My World Perfume Experience
Background on company

Ms. Kukal asked us to write this name down, it was very important: Dan Long, our regional manager, who is out of Scottsdale.

Ms. Kukal said that the company name is "Waterfront Design" and the parent company is "World Perfume" John Whitworth is the president, but he goes by the name of Johnny.

---
Michael Cronin's Scentura Experience
Background on company

He told us that the Portage, IN office is a distribution center and the training center for the region. He said that he'd been with the company for 12 years, since he was fresh out of college. Scentura Creations, the parent company, has been in business for 27 years and is headquartered in Atlanta, GA. The owner of the company, Larry Hahn, is worth over $500 million now, but when he started the company, he parked his car 3 blocks from his house so that the repo man wouldn't find it. Nice touch, eh?

---
My World Perfume Experience
Big Expansion Lie

Mr. Maner then went into expansion.
There is East to west coast expansion. There will be 4-5 new offices in the Salt Lake City area in the next 2-6 months.

-Florida: Miami, Tampa, Orlando--future expansion
-Office in Jacksonville
-Office in Atlanta
-Office in Boston
-Possibly future Ohio offices
-Offices in Memphis, Chicago, Milwaukee, St. Louis, and Dallas, all for future
expansion
-Possibly future Houston
-Offices in Colorado
-4 offices are now in Phoenix
-Offices in Sacramento, Las Vegas, and Seattle (several)
-Northern California wants to expand, Southern California wants to expand.

In Utah, there will be 5 offices: In West Jordan, Sandy,
Holliday/Cottonwood, Wasatch Area, bountiful area

In the future: Provo/Orem area, possibly downtown area.

$3-5 million for Salt Lake City area set aside [COMPLETE LIE]

----
Michael Cronin's Scentura Experience
Big Expansion Lie

Scentura is currently going through it's largest expansion, opening 100 new offices nationwide...25 in Northwest Indiana and the south suburbs of Chicago.

====
My World Perfume Experience
The Gigantic Company Lie

World Perfume has 1/4 of the worlds market share.

---
Michael Cronin's Scentura Experience

The Gigantic Company Lie

About the company: Scentura is a distributor of designer fragrances (he did not say knock-offs) in the United States and 14 foreign countries. The company moves 20,000-50,000 bottles a week.

There are supposedly 8000 distributors. Our job would be to work with them. I wrote down the words "200M gross last year". I don't remember what that's for, but I figure the company must have had $200 million in sales last year.

---
My World Perfume Experience

Job Desciption

After training Distribution manager:
*inventory, cash flow, upfront, supervise, secretary, interview process correctly; supervising distributors; mapping out sales; set goals

Did not write my notes about this in detail, but what my managers said was EXACTLY the same.

---
Michael Cronin's Scentura Experience

Job Desciption

The first job description we got went as follows...we would open and close the office. We'd have an assistant or an assistant manager to help out. We would be handling the money that went through the office ($500K to $1.5M per year). Balancing the books would be about 10% of the job. We'd also have to manage the inventory. Once a year, we'd take a physical inventory. We'd work with a secretary or two, the district manager and an office manager. During the training, Jay would cover all the day-to-day procedures of the office. After having our own office, we'd report the results to Jay on a weekly basis and talk to Larry Hahn occasionally (maybe once a year)

---
I have many more pages (about 5) but don't have time to cut and paste them, contrasting how similar world perfume and scentura are.

I think somone got companies croosed again. World perfume has nothing to do with Scentura.