Gold's Gym false advertising indianapolis, Indiana

"no commitment" is generally seen as "month-to-month".  In that if you only want to go for 3 months you can stop by just no longer paying the fee after the 3rd month.  This is different than other gym contracts that lock you into a 2 or 3 year commitment.  However, if they require you to pay 6-Months at a time and you can't go for say 4 months.  Then yes it is mis-leading as while it is not 2-3 years it is still a commitment beyond the month-to-month.  If they make you pay in advance, but you stop before the end of the 6 months.  If they refund the unused months this would still meet the "no commitment" claim.

But if you were expecting to only pay for the months you used, then this is not how it works and while it may be a mis-understanding on your part.  Based on what you put here, they did nothing to mis-lead you in thinking that you didn't have to pay on the months you didn't go.

As for the fee, just about every gym has an enrollment fee.  But without seeing the actual banner, and if there was print on there that you missed.  It is hard to say if in fact you did miss the "fine print", they left it off by mistake, or they left it off intentionally.

this may be a "standard practice" of the industry, but how does someone who has never even walked into a fitness facility supposed to know this?  Had they put "membership required" or some such notification on their advertising banners, i would not be accusing them of false advertising. As the banner stands with no mention of membership fees, i still contend this is false advertising--misleading at best.  I don't read minds, and stand by my original complaint that this is a "catch" not mentioned on  their advertising banner. 

It's standard practice that when you sign up for a month to month membership at a gym with no contract that you pay an enrollment fee.