d**k's Sporting Goods False advertisment of rebate Algonquin Road Illinois

On Sunday, March 16th, 2008 d**k's sporting goods advertised a $5.00 rebate on each spool of Berkley Fireline fishing line. At the store we asked for the rebate form and they said they were out and to go online at Berkley.com and print out the rebate form. When we got home I went online to the Berkley website to get the rebate form and found out that there was none. The rebate was for $8.00 for the purchase of two spools of Fireline. So unless you purchased two spools you got nothing.

So all the people that went into the store and bought 1 spool of Fireline for $12.98 a spool did not receive any rebate as advertised. The people that purchased 2 spools could get back an $8.00 rebate losing a sum of $2.00.
Why can a retail store get away with this?

I contacted d**k's and they said opps! and if I did purchase 2 spools they would send me the $8.00 rebate. I do have this email.

Maggie
Lake In the Hills, Illinois
U.S.A.