ivory white $1.00 offer became $80.00 dollars bolder, Colorado

I agreed to "trial" sample of ivory white teeth whitening kit for the price of $1.00 which I recieved with a "complete kit" in the same box -which I did NOT order.  Of course you have to give a credit card number to get your -free-sample for $1.00.  Five days later I saw a charge of $78.00. on by account for the complete program that I recieved at the same time as the "free sample". Upon calling the number given 800-964-4593 I was told I should have called them within 8 days if I did not want  extra kit included with the "free" sample and that I should have read the fine print.-------This is a BIG RIPOFF---I thought Ivory was a reputable company.   They know how hard it is to dispute a charge and how many people just let it go to  to save the inconvenience! They should be ashamed!-------I will never buy anything from that company again!!!