Recreational Factory Warehouse Rec Warehouse Pool Warranty is not being honored Virginia Beach, Virginia

I purchased a pool from Rec Warehouse in 2003.  I was impressed that they offered a 25 year warranty on my pool.  After 7 years the side panels are rusting through.  I went back to Rec Warehouse with my original paperwork from the purchase and was given a piece of paper with a phone number and e-mail address in Canada.  I called the number and a recording said that all business was handled by e-mail however I did leave a message and call back number.  I sent an e-mail and received an automated response that I would be contacted shortly.  I then sent another e-mail followed by another phone call.  That was over 2 weeks ago, and I still have not been contacted by either company again.  I am ready to go to my local television station for publicity on how this company takes advantage of the local community.