Zaggora Fat burning hotpants and products Internet

Zaggora, founded by Malcolm and Desi Bell, claim that their hotpants 'burn' fat and are a quick way to loose weight. They say that the fabric of their shorts is 'patented' celulite-technology invented by Desi Bell. This company is a total scam and a bunch of liars. Their hotpants are made of skin warming fabric used by many companies way before Desi found them. She has not invented anything. In fact, the shorts simply make you loose water - not fat at all. They stated their business by giving away lots of free stuff in return for reviews and have paid many people to lie that they have lost weight thanks to Zaggora - this is not true at all. They have also been found guilty by the Advertising Standards Agency for their misleading ads and have paid celebrities to wear and talk about their products. Do not buy this company items, from the pants to the jackets or lotions as it is all a branding misconception created by Malcolm and Desi who just want to rip you off with false dreams of loosing weight. The extra input of slimming and going to the gym burns fat, not sweating...

Read the following:

http://www.asa.org.uk/Rulings/Adjudications/2012/2/MyCityDeal-Ltd/SHP_ADJ_175131.aspx

http://www.asa.org.uk/Rulings/Adjudications/2012/8/Celu_Lite-Ltd/SHP_ADJ_179699.aspx