wayfair Deceptive Pricing

The following add has been accompanying commercial emails I receive since I visited the site shopping for the faucet in the oil rubbed bronze finish. The add shows the faucet in the desired finish along with a price of $431.25. Nothing in the ad indicates that the stated price was for a finish other than the one pictured. However, when trying to order the faucet on the website the price was $603.75, $172.50 more than that quoted in the ad.

I contacted the company directly by email asking them to honor the price in the ad, but was told that "It can be difficult in an e-commerce setting to put all the information for various options in a concise, efficient fashion that is clear to all users!" No attempt was made to address my concerns directly.